Ride A Rocket – Driven To Write

BMW’s MINI Misadventure (Part Two)

Concluding our retrospective on the difficult birth and growing pains of BMW’s precocious but troubled child.

In Part One we covered the evolution of MINI from its birth in 2000 to 2013. Today we continue the story, examine the company’s current state and imagine its future in the years ahead.

Late 2013 saw the launch of the F56 generation Hatch. Unlike its predecessors, this one was all BMW’s own work, hence the BMW, rather than Rover, model code. It is based on the BMW UKL1 platform, a larger derivative of which, the UKL2, now underpins MINI’s Clubman and Countryman as well as all BMW’s own smaller front and four-wheel drive models. The F56 MINI grew significantly in an effort to Continue reading “BMW’s MINI Misadventure (Part Two)”

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