Innovation In Classic Car Sales

Classic car sales is not a line of business known for its propensity to change. Thus I am impressed by the efforts made by RK Motors of Charlotte, North Carolina, to invest in their presentation methods.

1982 Toyota Supra at RK Motors, NC, USA.
1982 Toyota Supra at RK Motors, NC, USA.

I chose this film at random and was very taken with the slick visuals to to display the features and quality of the vehicle. While most of the visual moves are directly from the play-book of television automotive advertising, it is noteworthy to see them applied to a single car. Continue reading “Innovation In Classic Car Sales”