These are likeable special editions, something of a fixture in Peugeot’s catalogue in the 1990s: the Roland Garros series.
The 205 and 306 also appeared in this livery. After two decades it remains fresh unlike many colourways of the same time. The 106 Wikipedia entry is schtumm on the topic (the English one) of these cars.
Evidently the RG edition functioned as a stable trim variant more than a limited edition. Have they done anything like this since? It’s not really very European to “brougham” a car in the American style, is it?