This Elegance

Plus ça change… Bentley introduces a more heavily revised Bentayga than previously imagined. It’s both better and worse than before.

(c) tflcar

Successful products tend to be characterised by a number of factors: A fitness for the intended purpose, a sense that their intrinsic qualities are worth the outlay, and an essential honesty to their form, position and remit. Bentley’s Bentayga SUV has been a commercially successful product for the desired British luxury carmaker, with over 20,000 built since its less than rapturous introduction in 2015. Certainly the Crewe-based carmaker’s press release makes much of it being the market leader in its sector, but given that Bentley trades upon exclusivity, one must question whether this is something necessarily to boast about?

Nevertheless, Crewe has achieved this feat seemingly, by Continue reading “This Elegance”

Turn Your Heels to the Shade and Shuffle Down the Lane, Peggy

Think about the tear-stained debates about whether Jaguar should offer a diesel. Or the debate as to whether BMW and Co. should sell hatchbacks. Or the switch to front drive (and back).

Unthinkable: bmwblog.co.uk

What these discussions have in common is that they relate to the “tension between consistency and relevance”. That is the title of a paper from the J. Acad. Mark. Sci which I have been reading. The authors are Beverland, M. et al who relate design thinking and brand ambidexterity as a means to allow companies to Continue reading “Turn Your Heels to the Shade and Shuffle Down the Lane, Peggy”

The Beast

Our Sheffield correspondent encounters a Cullinan. 

One of RR’s better efforts. (c) Rolls-Royce.com

Sheffield is a city synonymous for not only making but also the shaping of steel. Construction and heavy industry to more specific, not to mention artisanal variations such as myriad uses in the cutlery, aero and medical fields. Some of that steel ends up in the carmaking business. Sadly, some too resides within men’s hearts.

The site of our local retail park was once Fox steel works of Stocksbridge, providing employment for the whole town at one point, making the steel and wire for umbrellas. When the 1980s recession hit, the steel ceased flowing and a dilapidated site remained for years. That is until the supermarkets began to take over land purchases from house builders, before even those plans went west. This left a cleared area but nothing to build. Until Mark Dransfield and his property investment business arrived to Continue reading “The Beast”

The Fate of Empires

“Black Badge is for those who reject conformity and live life on their own terms. It’s for the innovators, trailblazers, rulebreakers – and above all – those who dare.” Rolls Royce Motors.

Be indoors by nightfall… Black Badge Cullinan, recently. (c) Autocar

The highly decorated former British soldier, subsequent historian and writer, Lieutenant-General Sir John Bagot Glubb published his noted essay, The Fate of Empires and Search for Survival in 1978. Having spent over forty years in the British army observing England’s Glorious Empire wither into insignificance, he was probably well placed to Continue reading “The Fate of Empires”

Geneva 2019 Reflections – What’s That Coming Over the Hill?

Today, our Geneva correspondent casts a horrified gaze over some of the more polarising Palexpo fare on offer. [Text amended and additional images added – March 8. 13.40 GMT]

bmw
Meet Bane. (c) Christopher Butt

For centuries, monsters and myths have been for the most part, indivisible in our consciousness. We console ourselves that it’s the latter rather than the former which represents the true state of affairs, but in this, as with so many fondly-held assumptions we are mistaken. Ogres truly walk amongst us, and as alarming as that prospect may be to those of us of a more sensitive nature, we are fortunate that our Hamburg correspondent is on hand to Continue reading “Geneva 2019 Reflections – What’s That Coming Over the Hill?”

The Tailor of Goodwood

Rolls-Royce has lost its design director, just weeks after launching its new Cullinan crossover. Coincidence?

Visible from space? Image credit: (c) Forbes

It wasn’t earth shattering news, even if it was somewhat surprising. The most striking thing about it perhaps was its timing. But even allowing for that, the news that Giles Taylor abruptly resigned his design leadership position at Goodwood within weeks of a major new product announcement might not even have been particularly noteworthy, but for a number of rather more compelling aspects.

The first of course is difficult to miss. Indeed, some have suggested Cullinan can be seen from space, where we’re reliably informed, nobody can hear you scream. The vulgar monstrosity RR has unleashed upon the world in the form of this ‘high-sided vehicle’ has precipitated a high percentage of commentators, both of the professional and armchair variety giving Rolls-Royce a well-deserved critical lashing.

It’s possible to Continue reading “The Tailor of Goodwood”

Inflammatory Writ

Every story needs an origin fable. Today, we look to a time before the light, when darkness cloaked the earth and the ground trembled beneath the wheels of the Dominator.

1996 Bentley Dominator. Image credit: (c) Motor 1

In the beginning the Lord created Cayenne. And the Lord saw that it was good, and he blessed it and said, “Be fruitful and increase in number, fill the earth and subdue it”, and it was so. And lo, as the profits had foreseen, Cayenne begat Bentayga  who begat Urus, who begat Cullinan. And the Lord looked upon his works, and he was pleased.

On the seventh day, the Lord was tired, and he thought; “a little nap wouldn’t kill me” And so, the Lord slept but while he slumbered, the confounded things proliferated like the seven plagues, so when the Lord awoke, he was greatly vexed and rent his garment. And the Lord wailed, “what have I done?”

Most ideas appear good in isolation. It’s only when they are tested in real world conditions that one can Continue reading “Inflammatory Writ”