We recently explored the matter of how long it takes to align two ranges of cars when one company takes over another or there is an administrative merger. In the cases of Ford and GM, covered earlier, the process seems to take under a decade. Are there counter examples?
Today I will take a look at the case of Rover, which marque came under the control of BMW in 1994. Rover (when under BL) had already been part of a co-operative venture with Honda. That process began under the Triumph brand when BL decided to use a slightly modified version of the Ballade as the basis of the Acclaim. The cooperation changed tracks slightly when Triumph was shuttered and Rover began to Continue reading “Mercury White Moonlight Makes Landfall on the Littoral”
It’s now autumn, a time to reflect. Recently, DTW has been driving Lancias and we have discussed the decline of this once noble marque. It is not the only brand to have faded away.
In the diagram I have marked the timelines of two other defunct brands: Rover and Saab. Rover closed in 2005 and Saab shut up shop in 2011. You’ll notice that while Rover had no new models in the Phoenix years (I don’t count the MG versions), Saab had new product in the pipeline right until the last minute. Lancia’s demise is more muddled.
First, the badge engineering of Fiat cars increased and then swapped around 2011 to the relabelling of Chryslers. The Lybra (1998) and Thesis (2002) count as the last proper Lancias. The Delta (2008) is a superficially restyled Bravo but nowhere near the quality of the 1998 Lybra. The latest Ypsilon is a reworked Fiat 500. As of 2014 FCA gave up rebadging Chrysler (I left one out – which?). And perhaps Alfa Romeo could be added to this chart… Continue reading “Leaving Off The Saws”
What do the Triumph Toledo, the Ford Taunus and the Rover 75 have in common?
For a very long time the general trend in automotive drivetrain layouts has been to move from rear-wheel drive to front-wheel drive. It started in earnest in the 60’s with smaller cars from mainstream manufacturers though of course the pioneers were specialists, Citroen and Lancia. Thus a trickle of front-wheel drive superminis exploited the packaging efficiency of front-wheel drive and showed the way forward. Then the Golf/Kadett/Escort class yielded as follows: 1974 for the Golf, 1979 for the Kadett and 1980 for the Escort. Things took a little longer to Continue reading “Throwbacks: Examples and Non-Examples”