Rover’s great aunt marks her 70th. Time to pay our respects.
Reputation can be make or break. Whether it be gained through dynamic prowess, stylistic excellence, or for other, more negative traits, once it has been established, there is little chance of a well orchestrated perception being altered. Certainly by the time production finally ceased, the image of the Rover P4 as stuffy, outdated and overtly conservative had been broadly codified in the consciousness of the press and thereby the public. But it wasn’t always thus.
By the outbreak of the second world war, the Rover motor company was established as the purveyor of finely engineered, upmarket driver’s cars of quality and bearing, favoured by the establishment and by what might have been termed, the professional classes. Dignified, conservative, but by the time hostilities had ceased, somewhat old-fashioned in design and execution.
Reflecting upon the 75’s younger, leerier brother.
The Rover 75 is one of those cars which will probably form the basis of reflection and examination for decades to come. On paper at least, perhaps the most comprehensively realised Rover Group product of all, yet it proved to be a flawed product, courtesy of its problematic K-Series power units and what transpired to be a somewhat quixotic marketing proposition.
Sometimes driving the dream isn’t quite what it is cracked up to be. New contributor Chris Elvin outlines why he’s done a’ Rovering…
Despite passing my driving test shortly after my seventeenth birthday and having been enthusiastic about cars from toddling age, I managed to retain the position of being the only person in my immediate family never to have owned a car until quite recently, in my late 30s.
We recently explored the matter of how long it takes to align two ranges of cars when one company takes over another or there is a merger. In the cases of Ford and GM, covered earlier, the process seems to take under a decade. Are there counter examples?
Today I will take a look at the case of Rover, which marque came under the control of BMW in 1994. Rover (when under BL) had already been part of a co-operative venture with Honda.
It’s now autumn, a time to reflect. Recently, DTW has been driving Lancias and we have discussed the decline of this once noble marque. It is not the only brand to have faded away.
In the diagram I have marked the timelines of two other defunct brands: Rover and Saab. Rover closed in 2005 and Saab shut up shop in 2011. You’ll notice that while Rover had no new models in the Phoenix years (I don’t count the MG versions), Saab had new product in the pipeline right until the last minute. Lancia’s demise is more muddled.
What do the Triumph Toledo, the Ford Taunus and the Rover 75 have in common?
For a very long time the general trend in automotive drivetrain layouts has been to move from rear-wheel drive to front-wheel drive. It started in earnest in the 60’s with smaller cars from mainstream manufacturers though of course the pioneers were specialists, Citroen and Lancia. Thus a trickle of front-wheel drive superminis exploited the packaging efficiency of front-wheel drive and showed the way forward. Then the Golf/Kadett/Escort class yielded as follows: 1974 for the Golf, 1979 for the Kadett and 1980 for the Escort. Things took a little longer to Continue reading “Throwbacks: Examples and Non-Examples”