We recall Rover’s US misadventure with Sterling and ask why it all went so badly wrong for the second time in a decade.
The 1981 Project XX joint venture agreement between Honda and Austin Rover to develop a large luxury saloon appeared to open the way for the British company to return to the United States. It was no secret that Honda was designing its version of the car, the Legend, with the US market firmly in mind. The Japanese company wanted to move upmarket, to raise US transaction prices and profitability in case volume import quotas might be imposed by the US government to protect domestic automakers. If the Legend was explicitly designed to appeal to US customers, then why shouldn’t the British version, the Rover 800, do likewise?
Today we have a small lesson in what amounts to a leafy cul-de-sac off a side-road in a dead-end of British motoring history.
For me the Rover SD1’s is a story starring the Buick-derived V8, a car known as the 3500 or 3500S. That’s the car that gets much of the press, it seems to me. That being the case, I have but a vague, passive knowledge about the 2300 and 2600,meaning if you asked me to Continue reading “Wintry Shadows Creep As The Beams Fall Aslant”
The stillborn Rover P8 remains a fascinating technical fossil, but should the cause of its demise be laid entirely at Jaguar’s door?
Lost causes exert an undying fascination: The Beach Boys’ original Smile LP, Orson Welles’ allegedly destroyed original cut of The Magnificent Ambersons. These and others like them, while unrealised (or unfound) live on in our collective imagination, unsullied by inconvenient reality.
In 1965, the Rover Motor Company was a successful independent carmaker, producing well-regarded luxury saloons and a range of highly capable off-road vehicles. However, its flagship P5 saloon was dating and lacking the resources to replace it, Lode Lane’s developmental head, Charles (Spen) King, working under the guidance of Peter Wilks proposed a modular range of cars to be derived from a single base unit. Continue reading “Viking Burial”
It’s not commonly known outside Denmark and northern Germany that the Danish border has only been in its current place since 1921. Before then much of what we call southern Denmark was in German hands.
Today we explore alternative realities – one where perhaps Rover didn’t necessarily take the fork in the road marked SD1. What would that have looked like?
Counterfactuals are for the most part, exercises in futility, or at best, wishful thinking. When it comes to the products of what used to be British Leyland, added layers of poignancy come as standard. Few cars embody this like the Rover SD1 series; a car of enormous visual promise, fatally undermined by Continue reading “Altered Images”
We attempt to remain aloof to the Rover SD1’s visual appeal, but like the car itself, we fall at the final hurdle.
When it comes to legacies and reputations, has sufficient time elapsed to talk about the Rover SD1 without falling into the usual narrative tramlines? It’s a tricky one isn’t it? After all, the big Rover remains a deeply likeable car with much to commend it. Yet at the same time, although it never quite attained Lancia Gamma levels of toxicity, it became the living embodiment of British Leyland’s genius for snatching defeat from the cusp of victory.
“Roverpowering!” Archie Vicar describes his impressions of the new Rover V8-S.
The text is what appears to be a transcript of an article from “Today’s Motoring Magazine”, July 1980 (pages 45-46). Original images by Nigel Rollister-Hyde. Due to a crossover accident at the processors, archive photos have been used.
That the Rover 3500 is a remarkable car goes without saying. Since its launch in 1976 it has won a firm following and has set a new benchmark in the large hatchback class. But the 1976 car was far from perfect, some say. It lacked a height-tilt adjustment for the driver’s seat cushion and a rear screen wiper, for example. Furthermore, the rear seats were set far too low and the passenger’s vent seldom functioned reliably. The steering wheel also obscured the minor instruments too and the lights’ master switch was hard to see.