Theme: Material – Decay

Cars start decaying the moment they are built. Some manage to accumulate character while most don’t. What do you do?

Rust.
Rust.

One response is obsessive polishing and maintenance. The other is stoic acceptance. For many the response is to oscillate in between the two, starting with careful stewardship of the new possession. Why do people fight physics? And why is it that cars don’t last longer? Continue reading “Theme: Material – Decay”

Theme: Advertising -1978 Mazda 1300 DL

Advertising that mentions potential problems draws customers’ attention to them. Mazda’s advert from 1973 does just this. And it uses weasel wording too.

1973 Mazda 1300 DL
1978 Mazda 1300 DL

As I said in the introduction, advertising addresses people’s worries. Just as Rover handled the problem that their 1993 620 saloon was a Honda Accord in tweed  (“Above all, it´s a Rover”), this ad from 1978 attacks the common prejudice that Japanese cars were vulnerable to rust. I tried to find one of these cars for sale and found only the precursor to the Mazda 626, the 616 LN. It’s from 1975 and probably the only one left.

Continue reading “Theme: Advertising -1978 Mazda 1300 DL”