Bouquet of lilies in hand, we ponder what might have been.
Editor’s note: Following the retrospective pieces earlier this week on ‘lost’ design concepts from both Saab and Lancia, we revisit this fine piece by our erstwhile Hamburg design correspondent, first published on DTW in February 2016.
The demise and desecration of that most idiosyncratic Swedish brand may well be the source of an endless stream of stories. Yet more interesting however is a less well-publicised aspect of the period when Saab was already taking its last breath: the cars that were not to be.
The very fact that Saab was a deeply mismanaged business would appear to be indisputable. And yet, at the very end of its existence, that other Swedish brand seemed to have developed a hitherto dormant will to Continue reading “Ghosts of Saabs Unborn”
As the world’s auto press converged at Geneva in March 2008 for the annual motor show – blissfully unaware of what would unfold within the global financial markets that Autumn – it was all very much business as usual. For General Motors however, already fighting several fire-fronts at home (to say nothing of their perennial loss-making volume European arm), there were increasingly dissatisfied voices being raised with the performance of their upmarket Swedish satellite.
Relations with Saab AB had become strained, with senior GM management viewing the troubled marque as simply a problem child to be dispensed with. But while keen disagreements at senior board level over Saab’s future were still taking place, a striking concept was prepared for landing at Palexpo 2008, intended to demonstrate the mothership’s continued backing for the Trollhättan carmaker while its future was being decided.
With a good deal of Saab’s development being twinned with Opel’s Rüsselsheim engineering centre by then in an effort to curb costs, there was a belief that a smaller, C-segment Saab offering could broaden the marque’s appeal, especially in European markets where such cars still sold strongly. The 2008 concept did not however simply emerge out of the ether, it was in fact the apogee of a dialogue that had been initiated at the turn of Millennium to Continue reading “Number Nine Dream”
The 9-4X arrived too late to save Saab. But could it have done so?
When General Motors acquired Saab, they were not taking control of a healthy, thriving carmaker. Saab was already losing money and furthermore, required massive investment. It’s clear that GM made many mistakes over its stewardship, but perhaps the most glaring of them was (and GM were by no means alone in this) a growth policy which placed speed and market presence over quality of execution.
Having spent vast sums of money acquiring European prestige car brands, General Motors, like their Dearborn rivals saw expansion as the favoured route to Continue reading “Late Reprieve”
Like so many ill-considered marriages, GM’s entanglement with Saab was destined to end badly. We conclude the story of this unhappy union.
Having taken full ownership of Saab Automobile AB in 2000, GM was free to continue its planned transformation of the company into a premium competitor to Audi, BMW and Mercedes-Benz. The existing 9-3 was looking dated, appearing little different to the New Generation 900 launched in 1994, and its five-door format was out of step with its intended competitors, the A4, 3 Series and C-Class.
A new 9-3 was developed in parallel with the Opel Vectra C, based on the new GM Epsilon platform. Both cars were launched at the Geneva Motor Show in March 2002. The 9-3 adopted a four-door Sport Saloon format. A convertible followed in 2004 but the arguably more important SportWagon estate didn’t Continue reading “Irreconcilable Differences (Part Two)”
Today DTW has a short look at some of the cars being presented at the LA Auto Show. Maybe ‘short look’ oversells it a bit. Read on to find out.
After a scroll down Car & Driver’s list of highlights I didn’t find so much to dwell on. This makes me reflect on what there could have been instead. To be honest I can’t think of anything except that I remember a time when reports of American car shows revealed interesting models that were quite unlike anything we had over in Europe.