Theme: Brochures – Just Right?

Already a decade old in 1977, the SAAB 99-series perhaps best embodied the Swedish ideal of ‘Lagom’ .

All images: Driven to Write
All images: Driven to Write

The 99 saw Saab come of age. A bigger, more commodious, more mainstream model than the somewhat home market-specific 96 series which not only preceded it, but was sold alongside. By 1977, the 99 was a very mature product, and what bugs may have arisen in earlier incarnations were fairly thoroughly expunged. Continue reading “Theme: Brochures – Just Right?”

Saab Museum: The Production Cars

The Saab Car Museum in Trollhättan, Sweden has a well-presented and thorough collection of production, prototype and concept cars.

1950 Saab 92: niels moesgaard jörgensen
1950 Saab 92: niels moesgaard jörgensen

In this installment I will take a gander around the production cars. DTW is very pleased to present the work of photographer Niels Moesgaard Jörgensen who accompanied me on the visit. A few of my own images are scattered in the collection. A while back a Buick Electra 225 caused me to think about the links between Sweden, American and American cars in Sweden. Now a visit to the Saab Museum took me back down that path. Continue reading “Saab Museum: The Production Cars”