The 9-4X arrived too late to save Saab. But could it have done so?
When General Motors acquired Saab, they were not taking control of a healthy, thriving carmaker. Saab was already losing money and furthermore, required massive investment. It’s clear that GM made many mistakes over its stewardship, but perhaps the most glaring of them was (and GM were by no means alone in this) a growth policy which placed speed and market presence over quality of execution.
Having spent vast sums of money acquiring European prestige car brands, General Motors, like their Dearborn rivals saw expansion as the favoured route to Continue reading “Late Reprieve”
Bouquet of lilies in hand, Driven to Write ponders what might have been.
The demise and desecration of the idiosyncratic Swedish brand may be the source of an endless stream of stories. Yet more interesting is a less well-publicised aspect of the period when Saab was already taking its last breath: the cars that were not to be.
The very fact that Saab was a deeply mismanaged business would appear to be indisputable. And yet, at the very end of its existence, that other Swedish brand seemed to have developed a hitherto dormant will to survive. Continue reading “Ghosts Of Saabs Unborn”