Salvador Dali – Driven To Write

Of Dali’s car, peppermills and ice cubes.

Filing the coffers is the name of the automotive game, be it through finance incentives, software investment or the plain shifting of tin. Of course, entrepreneurial spirit lies strong within the field – new avenues to pursue, lucrative boulevards to not only build but furnish, to the delights of old and potential customers alike. These can take many forms, especially when one combines celebrity and the historical record.

When one is a self-described (and wealthy) genius, allowances can curve toward the over exaggerated. Take the moustached dreamscape decorator, Salvador Dali. A marketers dream, then as now, the artist never drove a car, yet became absorbed by the American luxury only Cadillac could deliver.

Not obsessed with the motorcar per-se, for Dali, the looks of the car either dismayed or delighted – the technicalities were of no concern. Having had a great deal of success with the de Luxe, General Motors, on asking for Dali’s input, received his request to Continue reading “Avida Dollars”

What happens when just being a car isn’t enough?

I had a Swiss Army Knife once, but I never used it and I don’t know where it is now. I’m willing to concede that it is probably a useful thing to have about your person and, were I marooned on an iceberg with polar bears ready to attack, I’m sure I’d curse the fact that I hadn’t hung on to that knife. Generally, though, I find the idea of multi-function devices problematic. First, all your eggs are in the one basket so, when one thing goes wrong, everything else is compromised. Second, instead of doing one thing adequately, they often do two, or more, things badly. Continue reading “Theme : Hybrids – The Swiss Army Knife Syndrome”