After the fall of Generalissimo Franco’s regime, Spain became free in more than one way; its market could now be opened to more products and brands produced outside of the country. This revitalization of the market stimulated the foundation of many new businesses, of which coachbuilder Emelba was one.
Commencing operations in 1978, Girona-based Emelba swiftly developed close ties to the national car maker SEAT and started producing the SEAT 127 Samba for them – the Spanish sister of the Fiat 127 Scout. At the time the market for small utility vehicles in Spain was dominated by Renault (4 F4 and F6) and Citroën (Acadiane). Oddly enough SEAT never brought its own version of the Fiat 127 Fiorino to market, instead Emelba built the SEAT 127 Poker: a 127 with a Fiorino-like rear section but executed rather more crudely.
A retrospective on Spain’s automotive flag-carrier and the rare occasional flowering of its independent design talent.
In the late 1940’s Spain was an economic wasteland. The bloody 1936 to 1939 Spanish Civil War, immediately followed by the privations of World War II, had left the country impoverished and largely without an industrial base. The government of General Franco was desperate to improve the welfare of its people and reduce their reliance on subsistence level agriculture and fishing.
One key element of this plan would be the development of an indigenous automobile industry. European manufacturers, still rebuilding their post-war domestic capacity and markets, were largely uninterested in expansion into Spain, but the government realised it had neither the capital nor the technical expertise to build the industry from scratch. Instead, it courted both Fiat and Volkswagen, offering shares in a new auto company and royalty payments in return for permission, not just to assemble but to Continue reading “Espíritu Independiente (Part One)”
Today’s Andalucían postscript is Seat’s shortlived Fura. What, if anything can it signify?
When Seat parted from its Italian benefactor and fell into the arms of Wolfsburg, it was necessary to place some distance between the two former partners. So while prior to the severance of connubial relations, all Seat models simply took the equivalent Fiat nameplate (or number), from around 1981/2, Seat products would have (to varying degrees) their own, distinctly Spanish identity. Continue reading “All Sound and Fury”