In this final Gamma instalment, we examine alternate realities and the model’s shifting media perceptions.
It’s forty years since the Gamma was presented to the World’s press at Geneva and a lot has been heaped upon its shoulders in the interim. While undeniably a sales and reputational disaster, to view the Lancia flagship as simply a bad car is narrow and simplistic. To close this series, we ask whether Fiat could have chosen a different path. Continue reading “Gamma Bytes: Fated Symbol”
Of all the concepts based upon Lancia’s unfortunate ’70s flagship, this was the most significant. Enter the Megagamma.
In 1978, the motoring world gathered at the Turin motor show to gawp at the new metal and absorb the latest trends from the cream of Italy’s styling studios. Particularly those of Ital Design, already Italy’s most important automotive carrozzeria. However the reaction to this 1978 offering was initially one of bemusement, bordering on derision. Neither estate, van nor saloon – what on earth was Giugiaro thinking? Continue reading “Gamma Bytes: When Gamma went Mega”
Ultimately then, how does one encapsulate the Lancia Gamma?
When Fiat handed Sergio Camuffo Lancia’s flatlining cadaver and told him to administer emergency CPR, he did the best he could, but there was only so much that could be achieved. Because despite Fiat management allowing him sufficient autonomy during the immediate post-takeover period to produce cars that were (on the face of things at least) respectful of Lancia’s traditions, the Italian car giant’s locked-in prejudice against the upmarket led to a fatal ambivalence. This schizophrenic attitude to their new acquisition most likely informed the compromises that damned both the Beta family and later, the Gamma itself. Continue reading “Gamma: Signs and Portents – Part Twelve”
The option of an automatic transmission did little to mitigate the Gamma’s reputation as a disaster on wheels. If anything, it appears to have added to it.
One option missing from the Gamma’s specification at launch was an automatic transmission, not a fatal handicap in the domestic market where manuals proliferated, but rather more so in the UK, where a sizeable proportion of luxury saloons were specified as self-shifters. But in fact, Lancia had foreseen this necessity and in conjunction with UK supplier Automotive Products, engineered a four-speed automatic transmission specifically for the model. Continue reading “Gamma: Signs and Portents – Part Eleven”
Rumours of a turbocharged version of the Lancia flagship proved to be more than hot air, but the Gamma Turbo failed to enter production. Well, not quite…
Even following the car’s announcement, it appears that debate over the wisdom of employing the Tipo 830 boxer engine continued to rage; especially once the powerplant’s frailty in service became apparent. This schism was alluded to by Car magazine’s Italian correspondent, Giancarlo Perini in June 1979, writing; “At Lancia they are developing a new 6-cylinder engine that could be fitted into the Gamma. But a big struggle is going on between the directors who supported the flat-four project (who will not recognise they were wrong) and the other directors who support a change to a six cylinder engine.” It’s likely Perini was getting his timelines muddled, since Fiat were by then firmly in retrenchment mode and would never countenance such expense having already invested in the existing powerplant. Nevertheless, it does suggest a measure of hand-wringing was taking place over the Gamma’s fortunes in Turin. Continue reading “Gamma: Signs and Portents – Part Ten”
The Gamma had the requisite appeal to compete against its European upper-medium executive rivals in most key areas – apart from one.
Previously, we looked at how Lancia’s in-house sibling Beta nibbled away at the Gamma’s market, but how did it compare to its intended rivals, each well established upper-middle class contenders? The European upper-middle class market was populated by just about every major manufacturer, but Citroën, Peugeot and Rover offered the closest competition to Lancia’s big saloon. Similar in its left-field appeal, Citroën’s CX was also front-wheel drive and powered by large-capacity four-cylinder engines, but unlike the Gamma was also available with a wider range of engine, trim levels and body styles. Continue reading “Gamma: Signs and Portents – Part Nine”
The Gamma Berlina’s appearance would divide opinion. In this part, we examine the concept that inspired it.
The styling of both Gamma variants was the responsibility of Pininfarina, a design house with a lengthy and distinguished association with the Lancia marque. While the Gamma coupé would reference themes from Lancia’s stylistic past, the scheme for the Berlina would prove a complete departure; echoing, particularly in the canopy area, the carrozzeria’s 1967 Berlina Aerodynamica, possibly the most influential saloon concept since their Lancia Florida series a decade earlier. Continue reading “Gamma: Signs and Portents – Part Seven”
The Gamma’s engine became its Achilles heel, but what choice did Lancia have? In this part we look at some of the options available to them.
The central pivot of the Gamma’s failure is encapsulated in one area of its specification that should have been inviolate. Because the Gamma’s engine was a pure-bred power unit based on a design produced under the stewardship of the late Dr. Antonio Fessia. But why this configuration at all? As we know, Sergio Camuffo originally schemed Tipo 830 to replace the mid-range Flavia, making this engine a logical choice, if not one entirely in keeping with Fiat’s rationalisation plans. Continue reading “Gamma: Signs and Portents – Part Six”
The Gamma Coupé evolved to become the model’s stylistic True North, but was this Pininfarina’s tacit admission of failure?
Over the course of our ongoing examination into the Gamma, I’ve focused primarily upon the Berlina, styled at Pininfarina by Aldo Brovorone, under the supervision of Leonardo Fioravanti. The origins of the saloon’s styling we will return to, but today I want to examine the version that captivated the pundits at the 1976 launch – the Pininfarina Coupé. Continue reading “Gamma Bytes – Pininfarina’s Concepts”
The Gamma’s fiery descent.
From a stylistic perspective at least, 1976 was a good time to introduce an unorthodox-looking luxury saloon, the market being temporarily disposed towards difference. Two years previously, Citroen had introduced the futuristic CX model and Rover were about to début the similarly forward-looking SD-1. Both cars offered a divergence from the classic three volume saloon template and for a time at least, buyers were prepared to accept this. Continue reading “Gamma: Signs and Portents – Part Five”
Examining the Gamma’s technical specification and its initial press reception.
Technically speaking, the Gamma was classic Lancia in that it mated an unconventional powerplant to a largely orthodox chassis layout. However, the big Lancia’s mix of conventional components came with an added dash of élan. The engine was a development of the proven Flavia unit, bored out to 2.5 litres. Sergio Camuffo outlined why he chose to enlarge the engine capacity saying, Continue reading “Gamma: Signs and Portents – Part Four”
If there was a single over-riding theme to the Gamma’s gestation, it can be summed up in one word. Politics.
As Fiat management began the process of ingesting their new acquisition, they found they were being thwarted by Lancia’s core of loyalist engineers. Like most grand marques, Lancia was engineering / manufacturing-led, so naturally all resistance to Fiat’s integration was centred here. Camuffo one imagines, must have been viewed with suspicion; seen as Agnelli’s man and schooled in what was probably viewed as an inferior tradition. Continue reading “Gamma: Signs and Portents – Part Three”
The tale is etched in automotive folklore, but how well do we really know the Lancia Gamma ? In this series, we unravel its difficult birth and inglorious career.
Death by a thousand Fiats:
Fiat’s stewardship of Lancia has been such a shameful series of episodes, it’s difficult now to imagine the road to perdition being paved with good intentions. Because if nothing else, the Gamma stands as an illustration of how mergers and acquisitions never quite work out. Throughout its history as an independent manufacturer, Lancia produced exquisitely engineered automobiles that garnered respect and deep admiration, but consistently cost more than the company could afford. Continue reading “Gamma: Signs and Portents – Part One”
Driven To Write 