The Quintessence : (Part Three)

In 1968, Jaguar put all its saloon car eggs in one decidedly comely basket. We examine the likely causes.

(c) forum-auto

In 1964, a series of factors led Sir William Lyons to take the momentous decision to replace Jaguar’s multiplicity of saloon models with a single car line, betting the entire enterprise upon its success. Retrospectively of course, one could say he needn’t have worried, but at the time, it must have been a deeply anxious moment.

How did this state of affairs come to pass? To answer this, we must Continue reading “The Quintessence : (Part Three)”

The Quintessence : (Part One)

William Lyons’ masterpiece. In a series of articles, we celebrate an automotive high watermark as it marks its 50th anniversary.

(c) Jag-lovers.org

Without any doubt at all, the XJ6 is my personal favourite. It comes closer to than any other to what I always had in mind as my ideal car.” Sir William Lyons.

One bright spring morning in 1967, two men strode towards a lock-up garage in the grounds of an imposing Victorian stately home, amid the rolling Warwickshire countryside. As the dew shimmered on the immaculately tended lawns and borders of Wappenbury Hall, Sir William Lyons, Chairman, Chief Executive and spiritus rector regarding all matters aesthetic, led his European Sales Director, John Morgan to where Jaguar’s vitally important new car lay sequestered, in seemingly definitive prototype form.

An autocrat to the tips of his highly polished brogues he may have been, but Lyons nevertheless regularly canvassed the opinions of those he trusted, although having done so, he would Continue reading “The Quintessence : (Part One)”

History Repeating – (XJ40 : 1980-1994)

Phase Three – 1981-1986: Picking Up the Pieces.

John Egan with this senior management team. Browns Lane 1980. Image credit: (c) warwickbooks

The early phases of XJ40 development centred around the battles played out to retain Jaguar’s identity. The third phase would be dominated by efforts to remove themselves from BL’s influence entirely. For John Egan, the first eighteen months at Browns Lane proved something of a high wire act. With morale in tatters, and unfinished cars piling up, Egan initially believed that Jaguar’s problems were marketing rather than production based, a notion he was swiftly disabused of.

Realising that quality had to be tackled in order to Continue reading “History Repeating – (XJ40 : 1980-1994)”

History Repeating – (XJ40 : 1972-1980)

We examine XJ40’s turbulent conception and ask, was this the last Jaguar?

Image credit (c) Auto-Didakt

A New Jerusalem

They said it couldn’t be done, but he’d heard that before. Nobody had presented a new car at the prestigious London Institution of Mechanical Engineers and furthermore no complete car had ever entered the hallowed lecture hall at number One, Birdcage Walk, Westminster. This learned society, founded by Railway pioneer, George Stephenson in 1847, had already hosted some of the finest engineering minds over its 140-year history, but August 28, 1986 would prove something of a first.

As Jim Randle surveyed the lecture theatre, with the still-secret new Jaguar, now back on four wheels and safely under wraps, Jaguar’s Director of Vehicle Engineering cast his mind back for a moment to Continue reading “History Repeating – (XJ40 : 1972-1980)”

Catastophe

The zenith of Jaguar’s commercial ambitions was this famously unsuccessful 1961 saloon flagship, whose shattered legacy resonates to this day.

Image via Jag-lovers
Jaguar’s most influential car ever – from a styling perspective at least. Image credit: Jag-lovers

Some six months after the euphoric launch of the E-Type, Jaguar launched this radical saloon. Given the project name of Zenith, Mark Ten was a dashingly modern, dramatically styled leviathan of a car, conceived specifically for the all-important North American market. Famed for his astute reading of market trends, Jaguar founder, Sir William Lyons didn’t believe in customer clinics or product planning. Mark Ten was his vision of a full-sized luxury Jaguar Saloon. Bigger, more opulent and technically sophisticated than any European rival.

Shockingly modern to British eyes, yet retaining an elegance of line for which the marque was famed, Mark Ten wove a fine balance between Continue reading “Catastophe”

Reconvening the Committee

Arguably the most misunderstood Jaguar of all time, Driven to Write seeks once and for all to put the ‘committee design’ assertion to rest as we examine the defamation of the XJ-S.

Jaguar-XJS-Red-Strip-1280x960%5B3%5D
Image: The Telegraph

In September 1975 the newly nationalised British Leyland conglomerate celebrated the Jaguar XJ-S’ launch at Longbridge, the traditional home of its volume car division. A worse time to launch a 150-mph grand turismo is difficult to imagine, to say nothing of the chosen setting. The venue was a calculated statement of power, British Leyland ensuring Jaguar’s beleaguered management and workforce knew exactly who was in charge. Continue reading “Reconvening the Committee”

XJ-S: Reconvening the Committee (Part 2)

Two figures defined XJ-S’ aesthetics: we examine their methods.

jaguar xjs back end
Driven to Write is unable to locate the source of this image

Sir William Lyons not only founded Jaguar Cars but personally supervised all matters of styling. His approach involved working (alongside skilled technicians) from full-sized wooden and metal styling ‘bucks’ which once reviewed in natural light he would have modified until he arrived at a conclusion he was satisfied with. Continue reading “XJ-S: Reconvening the Committee (Part 2)”

XJ-S: Reconvening the Committee

Part one:  Arguably the most misunderstood Jaguar of all time, Driven to Write seeks once and for all to put the ‘committee design’ assertion to rest as we assess the stylistic genesis of the 1975 XJ-S.

Jaguar-XJS-Red-Strip-1280x960%5B3%5D
Image: The Telegraph

In September 1975 the newly nationalised British Leyland conglomerate celebrated the Jaguar XJ-S’ launch at Longbridge, the traditional home of its volume car division. A worse time to launch a 150-mph grand turismo is difficult to imagine, to say nothing of the chosen setting. The venue was a calculated statement of power, British Leyland ensuring Jaguar’s beleaguered management and workforce knew exactly who was in charge. Continue reading “XJ-S: Reconvening the Committee”