Tour de Enyaq

Making almost as brief an appearance at this year’s Tour as its stricken race director, Škoda gets its newest electric offering some valuable airtime.

(c) Skoda-Storyboard

Among the more familiar sights on each stage of the Tour de France is the presence of the race director’s red car (the colour is velvet red in case you’re wondering). This vehicle, in which the illustrious annual cycle race’s leading light holds court, (often with invited dignitaries aboard) leads the riders from the start line of whatever town or city has hosted that day’s stage, through the neutralised zone (where riders are not permitted to Continue reading “Tour de Enyaq”

A Goblin Green Plies the Lanes of Ireland

Skoda’s success story in Ireland is such that the Czech carmaker is cementing its position, naming its latest in honour of its most lucrative musical export. No Bono… sit down, it isn’t you.

“Off again, grand day.” (c) All images – Škoda-storyboard.com

The Czech based, German owned, global (excepting the United States) manufacturer, Škoda, has form with odd names; some of whom have been covered on this site afore, the Octavia at least meaning eighth. The Superb is an old name, Rapid too. Then came the K-Škoda’s: Kodiak, Karoq, Kamiq, which, if one listens to or reads to Škoda’s PR treadmill, all have meaningful and charismatic connotations, background: spirit. Along with increasing difficulty in differentiating between them.

Then, from out of the primordial soup leapt something called Enyaq. Yes, you read that correctly: Enyaq. That treadmill must have blown a fuse, for this name is surrounded by Celtic myths, rolling green pastures, and the dulcet ululations of Enya, the Irish singer once of the band, Clannad. Her original name being Eithne Pádraigín Ní Bhraonáin, anglicising to Enya Patricia Brennan. Continue reading “A Goblin Green Plies the Lanes of Ireland”