Don’t Ever Tell Them How You Feel, They’ll Only Run

By the time I’d finished marking up the design analysis I’d forgotten its name. It’s the one with the word  S    K   O    D    A  written in free-standing letters across the tailgate.

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This is the  S       C      A      L       A  and its role in life is replace the Rapid and to take on the Ford Focus (and the Golf, I suppose). Or to give Focus customers another reason not to buy a Focus. The USP is the umbrella in the door and the ice-scraper in the fuel-filler cap. If you really want to Continue reading “Don’t Ever Tell Them How You Feel, They’ll Only Run”

Convergences

About 15 years ago design rationalism enjoyed one of its occasional bouts of popularity. In a few cases the appliance of simple rules to simple shapes led to similar conclusions.

2004 Ford Fusion
2004 Ford Fusion: three sharp corners, neat work.

What we should be noticing in this slide show is the relation of the wing to the bumper and the treatment of the grille and bonnet. I noticed this originally because around about that time I occupied myself with a lamp design and without noticing how others did it arrived at something that looked very like the Fusion’s lamp.
Continue reading “Convergences”