The product planner’s art has never been a particularly straightforward one, even less so when one is dealing with a brand portfolio the size and scope of the VW Group. Nevertheless, during the previous decade at least, the individual business units contained within the sprawling VW Group were allowed to Continue reading “The Wild Man of Kvasiny”
As Skoda readies its ursine SUV contender, we ask can it adapt to the North American landscape?
News that VW Group senior management are seriously evaluating Skoda’s entry into the North American car market is significant yet unsurprising. In many ways, it’s difficult to understand why it hasn’t happened before. After all, the US market tends to favour no nonsense cars and US success would raise Skoda’s and therefore VW Group revenues. And heaven knows, they need all the help they can get right now. Continue reading “Please Bear With US While We Recalibrate Our Offer”