Amazing Faith

DTW’s Sheffield correspondent risks his eardrums for your benefit. 

A red bridge. Parking sensors on the blue car not to be trusted here. (c) Carmagazine.com.

The invite arrived by electronic mail some weeks previous; a chance for a trip out to the East Midlands and barring my fuel cost, a free afternoon out. With food. Chores fulfilled, leash slipped and Mansfield here we come. Well, just me, for my better half had found at least thirty-six other more pressing matters to attend to.

Understanding that mention of the Winged Arrow can elicit various forms of abuse from childish schoolyard comments to outright and snobbish denials – most unwarranted and to the great British public, still stemming from Škoda’s wayward seventies products. With Volkswagen’s serious cash inputs from the early 1990’s, the Czech brand has gained much strength, garnered popularity and has become a valuable asset to those in Wolfsburg. Continue reading “Amazing Faith”

Everything That Rises Must Converge

As we await the newest iteration of VW’s bestseller, we examine what opposition it will face. 

Outgoing. (c) netcarshow

It’s no good. Despite repeated efforts, no European carmaker has successfully unseated the Volkswagen Golf from its lofty promontory; a position unique insofar that not only does it occupy a sub-segment of its own, but also in that its name can be expressed as both noun and adjective.

In fact, one senses that VW’s rivals have largely given up, corralling their efforts for a distant second or third place. Do I Continue reading “Everything That Rises Must Converge”

Don’t Ever Tell Them How You Feel, They’ll Only Run

By the time I’d finished marking up the design analysis I’d forgotten its name. It’s the one with the word  S    K   O    D    A  written in free-standing letters across the tailgate.

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This is the  S       C      A      L       A  and its role in life is replace the Rapid and to take on the Ford Focus (and the Golf, I suppose). Or to give Focus customers another reason not to buy a Focus. The USP is the umbrella in the door and the ice-scraper in the fuel-filler cap. If you really want to Continue reading “Don’t Ever Tell Them How You Feel, They’ll Only Run”

Should We, Can We Rewrite The Poems In Sintra’s Heart?

Badges are extremely important details on a car. Take them away and a wholly disproportionate amount of identity vanishes with them. So what are Skoda doing by deleting their arrow logo?

Prompting this story is the announcement (here and here and here) that Skoda are having a stab at a more obvious competitor for the Focus, Astra, 308 and, I suppose, Golf and whatever it is Citroën offer in this class (I can’t visualise it).

The promotional copy from Skoda is hard to take very seriously: Continue reading “Should We, Can We Rewrite The Poems In Sintra’s Heart?”