Yellow Car-ster

A lemon squeezy concept from Mladá Boleslav. 

All images (c) Škoda storyboard.com

A recent piece of mine mentioned Škoda having a sense of fun with their ghost car prototype from their EGV department. Then I found this. Škoda does have an odd way of giving names to their vehicles; the journalists of the car world (and occasionally those outside it) make mirth mightily with these monikers. There’s no point in naming these magazines or authors as we try to avoid such trivia at Driven to Write. My position is to Continue reading “Yellow Car-ster”

EGV The Friendly Ghost

A peek under the cover at Mladá Boleslav’s design process.

All New Latest Exclusive Top Secret Undercover Groundbreaking Ghost Car Type 17. (c) Skodastoryboard.com

Car companies are rarely known for the philanthropy, charity work or comedy. Surely those who work within must see forms of any (or hopefully all) of these at some point. Making cars though is a serious business; livelihoods and reputations are at stake and those stakes are high. Thank goodness then for a small window opening into what is normally the most secretive of worlds – that of the prototype.

In this domain, security is king; no mobile phones, no contact with outsiders, no leaks to press. Over three hundred souls are committed to Continue reading “EGV The Friendly Ghost”

Škoda by Stefani

Former Škoda designer, Jozef Kabaň has been in the news of late, but what of his successor at Mladá Boleslav?

The man himself – twice. (c) Škoda-storyboard.com

It’s two years since Jozef Kabaň left Škoda to be subsumed into the shadows at Rolls Royce (will we see or hear from him again? Well, yes as he’s now back with VW…) leaving the gap to be filled by German-born Oliver Stefani. In that time, he’s had plenty to get stuck into, Škoda Auto A.S. becoming rather prolific in pumping out model after model and whilst Kabaň’s input is obviously still there, Stefani’s style is now beginning to Continue reading “Škoda by Stefani”

Amazing Faith

DTW’s Sheffield correspondent risks his eardrums for your benefit. 

A red bridge. Parking sensors on the blue car not to be trusted here. (c) Carmagazine.com.

The invite arrived by electronic mail some weeks previous; a chance for a trip out to the East Midlands and barring my fuel cost, a free afternoon out. With food. Chores fulfilled, leash slipped and Mansfield here we come. Well, just me, for my better half had found at least thirty-six other more pressing matters to attend to.

Understanding that mention of the Winged Arrow can elicit various forms of abuse from childish schoolyard comments to outright and snobbish denials – most unwarranted and to the great British public, still stemming from Škoda’s wayward seventies products. With Volkswagen’s serious cash inputs from the early 1990’s, the Czech brand has gained much strength, garnered popularity and has become a valuable asset to those in Wolfsburg. Continue reading “Amazing Faith”

Everything That Rises Must Converge

As we await the newest iteration of VW’s bestseller, we examine what opposition it will face. 

Outgoing. (c) netcarshow

It’s no good. Despite repeated efforts, no European carmaker has successfully unseated the Volkswagen Golf from its lofty promontory; a position unique insofar that not only does it occupy a sub-segment of its own, but also in that its name can be expressed as both noun and adjective.

In fact, one senses that VW’s rivals have largely given up, corralling their efforts for a distant second or third place. Do I Continue reading “Everything That Rises Must Converge”

Don’t Ever Tell Them How You Feel, They’ll Only Run

By the time I’d finished marking up the design analysis I’d forgotten its name. It’s the one with the word  S    K   O    D    A  written in free-standing letters across the tailgate.

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This is the  S       C      A      L       A  and its role in life is replace the Rapid and to take on the Ford Focus (and the Golf, I suppose). Or to give Focus customers another reason not to buy a Focus. The USP is the umbrella in the door and the ice-scraper in the fuel-filler cap. If you really want to Continue reading “Don’t Ever Tell Them How You Feel, They’ll Only Run”

Should We, Can We Rewrite The Poems In Sintra’s Heart?

Badges are extremely important details on a car. Take them away and a wholly disproportionate amount of identity vanishes with them. So what are Skoda doing by deleting their arrow logo?

Prompting this story is the announcement (here and here and here) that Skoda are having a stab at a more obvious competitor for the Focus, Astra, 308 and, I suppose, Golf and whatever it is Citroën offer in this class (I can’t visualise it).

The promotional copy from Skoda is hard to take very seriously: Continue reading “Should We, Can We Rewrite The Poems In Sintra’s Heart?”