Don’t Ever Tell Them How You Feel, They’ll Only Run

By the time I’d finished marking up the design analysis I’d forgotten its name. It’s the one with the word  S    K   O    D    A  written in free-standing letters across the tailgate.

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This is the  S       C      A      L       A  and its role in life is replace the Rapid and to take on the Ford Focus (and the Golf, I suppose). Or to give Focus customers another reason not to buy a Focus. The USP is the umbrella in the door and the ice-scraper in the fuel-filler cap. If you really want to Continue reading “Don’t Ever Tell Them How You Feel, They’ll Only Run”

Should We, Can We Rewrite The Poems In Sintra’s Heart?

Badges are extremely important details on a car. Take them away and a wholly disproportionate amount of identity vanishes with them. So what are Skoda doing by deleting their arrow logo?

Prompting this story is the announcement (here and here and here) that Skoda are having a stab at a more obvious competitor for the Focus, Astra, 308 and, I suppose, Golf and whatever it is Citroën offer in this class (I can’t visualise it).

The promotional copy from Skoda is hard to take very seriously: Continue reading “Should We, Can We Rewrite The Poems In Sintra’s Heart?”