DTW’s Sheffield correspondent risks his eardrums for your benefit.
The invite arrived by electronic mail some weeks previous; a chance for a trip out to the East Midlands and barring my fuel cost, a free afternoon out. With food. Chores fulfilled, leash slipped and Mansfield here we come. Well, just me, for my better half had found at least thirty-six other more pressing matters to attend to.
Understanding that mention of the Winged Arrow can elicit various forms of abuse from childish schoolyard comments to outright and snobbish denials – most unwarranted and to the great British public, still stemming from Škoda’s wayward seventies products. With Volkswagen’s serious cash inputs from the early 1990’s, the Czech brand has gained much strength, garnered popularity and has become a valuable asset to those in Wolfsburg. Continue reading “Amazing Faith”
As we await the newest iteration of VW’s bestseller, we examine what opposition it will face.
It’s no good. Despite repeated efforts, no European carmaker has successfully unseated the Volkswagen Golf from its lofty promontory; a position unique insofar that not only does it occupy a sub-segment of its own, but also in that its name can be expressed as both noun and adjective.
Badges are extremely important details on a car. Take them away and a wholly disproportionate amount of identity vanishes with them. So what are Skoda doing by deleting their arrow logo?
Prompting this story is the announcement (here and here and here) that Skoda are having a stab at a more obvious competitor for the Focus, Astra, 308 and, I suppose, Golf and whatever it is Citroën offer in this class (I can’t visualise it).