The product planner’s art has never been a particularly straightforward one, even less so when one is dealing with a brand portfolio the size and scope of the VW Group. Nevertheless, during the previous decade at least, the individual business units contained within the sprawling VW Group were allowed to Continue reading “The Wild Man of Kvasiny”
Next month the Škoda Yeti, arguably the nicest VAG product of the last decade, and certainly one of the most individual, will be replaced by a lightly reworked Tiguateciaq, with the name of Karoq.
According to Škoda, “the name and its spelling originate from the language of the Alutiiq, an indigenous tribe who live on an island off the southern coast of Alaska. For the name of the new compact SUV, Škoda has drawn on the spelling of the Škoda Kodiaq and in doing so, has created a consistent nomenclature for the brand’s current and future SUV models.” I still think it’s rubbish as a name, but so is ‘Qashqai’, and it does awfully well. Continue reading “Extinction Alert – Yeti Falls Victim to Atonement-Led Rationalisation”