Skoda’s success story in Ireland is such that the Czech carmaker is cementing its position, naming its latest in honour of its most lucrative musical export. No Bono… sit down, it isn’t you.
The Czech based, German owned, global (excepting the United States) manufacturer, Škoda, has form with odd names; some of whom have been covered on this site afore, the Octavia at least meaning eighth. The Superb is an old name, Rapid too. Then came the K-Škoda’s: Kodiak, Karoq, Kamiq, which, if one listens to or reads to Škoda’s PR treadmill, all have meaningful and charismatic connotations, background: spirit. Along with increasing difficulty in differentiating between them.
Then, from out of the primordial soup leapt something called Enyaq. Yes, you read that correctly: Enyaq. That treadmill must have blown a fuse, for this name is surrounded by Celtic myths, rolling green pastures, and the dulcet ululations of Enya, the Irish singer once of the band, Clannad. Her original name being Eithne Pádraigín Ní Bhraonáin, anglicising to Enya Patricia Brennan. Continue reading “A Goblin Green Plies the Lanes of Ireland”
A recent piece of mine mentioned Škoda having a sense of fun with their ghost car prototype from their EGV department. Then I found this. Škoda does have an odd way of giving names to their vehicles; the journalists of the car world (and occasionally those outside it) make mirth mightily with these monikers. There’s no point in naming these magazines or authors as we try to avoid such trivia at Driven to Write. My position is to Continue reading “Yellow Car-ster”
The product planner’s art has never been a particularly straightforward one, even less so when one is dealing with a brand portfolio the size and scope of the VW Group. Nevertheless, during the previous decade at least, the individual business units contained within the sprawling VW Group were allowed to Continue reading “The Wild Man of Kvasiny”
Next month the Škoda Yeti, arguably the nicest VAG product of the last decade, and certainly one of the most individual, will be replaced by a lightly reworked Tiguateciaq, with the name of Karoq.
According to Škoda, “the name and its spelling originate from the language of the Alutiiq, an indigenous tribe who live on an island off the southern coast of Alaska. For the name of the new compact SUV, Škoda has drawn on the spelling of the Škoda Kodiaq and in doing so, has created a consistent nomenclature for the brand’s current and future SUV models.” I still think it’s rubbish as a name, but so is ‘Qashqai’, and it does awfully well. Continue reading “Extinction Alert – Yeti Falls Victim to Atonement-Led Rationalisation”