There comes a time in everyone’s life when you have to ask yourself “Do I feel special? Well, do ya, Punk?”
If we ignore the Citroen 2CV for a moment, Special (in automotive terms at least) has generally meant more. More equipment, more individuality, more value. But for some that’s not enough. The statement is the thing. Some of us will recall the era of Rude Mercs, those bespoilered, beskirted, altered images of Bruno Sacco’s finest; as emblematic of an Eighties we’d prefer to forget as Stock Aitkin & Waterman, Huey Lewis and the News and the Westland affair. Fashions change, the world turns and for all I know Huey Lewis may well be hawking his flaccid wares somewhere as I write. (I’m sure he’s a nice man by the way, but some things you can never forgive). Continue reading “Theme: Special – Too Special or Not Special Enough?”
Cleared for takeoff: Driven to Write examines a special edition with lofty pretentions.
Typically, special editions of mass market cars are the domain of clothing or sports equipment brands. Usually, they consist of not much more than a particular colour/trim combination and a set of logo stickers. But there is one special edition from the 1990s that was so much more than that. Continue reading “Theme: Special – Ford Ka Lufthansa Edition”
Here’s a Special Edition that was real class – middle class, that is.
The Fiesta Finesse holds a very specific place in my memories. It helped me to understand that I was middle class. It also taught me that minor details can matter inordinately in people’s perception of things, and, in particular, cars. The car itself was introduced in 1983 as part of Ford’s ‘special edition model programme’, according to a press announcement made at the time. Looking back, this programme featured models (also including the Cortina) that just happened to be at the end of their life and so were in need of a little marketing boost to support sales. Continue reading “Theme : Special – Ford Fiesta Finesse”
DTW looks at a Special Edition that was remarkable for its ordinariness.
I feel duty bound to contribute something on the above theme, having agitated for it a couple of themes ago. I mentioned then a particular special edition that lodged itself in my mind, kind of like a piece of apple-peel between two molars: the AX K.Way. On scraping the back of my mind as to why this particular special had held a certain fascination for me, I think it was the very fact that, come to think of it, I could not detect what exactly was so special about this edition. Continue reading “Theme: Special – Citroen AX K.Way”
The Editor wonders what is so special about being special.
After last month’s Theme, Glamour, which drew a rather timid response, my team has chosen a theme that throws a wider net, and that they consider will be a sure-fire success.
I shamelessly admit that I was cheered at the low interest of Driven to Write’s contributors in the theme of Glamour. There are many motoring organs whose staff feel at their most comfortable seated in the Louis Vuitton tent at a concour d’elegance, sipping Moet & Chandon as they exchange bon mots with Mr Brian Ferry, but Driven to Write’s members are not among them. For all our literary pretensions, we pride ourselves that our feet remain firmly planted in the gutter of mass production. Continue reading “Theme : Special – Introduction”