Tag: SsangYong Rodius

Please Be Seated

A large chair does not make a king*, as the Korean carmaker discovered.

Ssangyong Chairman. The author.

The brand name SsangYong is derived from Oriental legend and means Two Dragons. It stems from a fable about two dragons who longed to fly to heaven. In order to be able to embark on that journey however, they each required a magical gemstone – but they had only been given one to share between them. For a thousand years each insisted the other go first but to no avail. Moved by their altruism, a heavenly king sent down another magical gemstone so that at long last they could Continue reading “Please Be Seated”

Whatever Floats Your Boat

We discuss the problems of car styling a lot here and, maybe, we’re unreasonably unsympathetic to the designer’s lot. After all, what do you do when you have a 5 metre length of metal to deal with? It’s a daunting task.

MY Azzam + Applique Rodius to scale - original image : schiffbilder.de
MY Azzam plus, if you look very hard, SsangYong Rodius to scale – original image : schiffbilder.de

Possibly the most universally scorned piece of automotive styling of recent years is the first generation SsangYong Rodius. This car bemused many observers, and the reasoning behind it was only explained slightly by learning that the shape was intended to evoke a luxury yacht, thus insulting yacht designers the World over. So what does yacht design really look like? Continue reading “Whatever Floats Your Boat”