As the Mercedes’ SLK/SLC prepares to jog on, we consider the status of the niche model.
To all appearances, it seems the age of boundless niche-filling has passed. In some respects this is a development which can be viewed in a positive light, especially given the staggering proliferation that took place across many carmaker’s ranges – achieving little for their creators in most cases apart from squandering engineering resources and haemorrhaging money.
It’s been twenty three years since Mercedes-Benz debuted the SLK model, the first compact two-seater from Sindelfingen since the 190SL of 1954. Introduced at the Turin motor show in 1996, the R170 SLK shared aspects of floorpan, drivetrain and suspensions with the W202 C-Class saloon. Styled by Michael Mauer in 1992, under the supervision of Murat Günak, it was perhaps the final Mercedes-Benz design to Continue reading “Auf wiedersehen, Pet”
The 1998 S-Class attempted something of a rebalancing act after the critical wobbles experienced by its predecessor. Today it is as forgotten as it was forgettable.
The German general election of 1998 was fought against the backdrop, not only of increased European integration, but growing pains on the domestic front stemming from the 1990 reunification project. With incumbent centre-right Chancellor, Helmut Kohl campaigning on a continuity mandate, the opposition Social Democrats portrayed themselves as the ‘new centre’. The results saw Europe’s strongest economy Continue reading “The Mayfly”
With total sales of over a million, the W168 Mercedes A-Class is possibly the best selling commercial flop ever. We chart its fall.
The 2012 announcement of Mercedes’ current-generation A-Class and its re-alignment in ethos and market position was viewed by most observers as an expedient business decision based upon 15 torrid years in the compact car game. While Daimler’s creative U-turn elicited little by way of overt criticism, it could equally be regarded as a clear symbol that the Baden-Württemburg car giant conclusively lost the argument.
The W168 A-Class is a fascinating study as much for what it was as what it came to represent, charting the loss of influence wielded by Mercedes’ once inviolate engineering function. Ultimately however, it illustrates the limits to which an upmarket brand can realistically Continue reading “Fallen Star”
The 43rd Most Influential Briton in the Car Industry 2004 was Steve Mattin.
Formerly the senior design manager at Mercedes Benz until 2004, he moved to Volvo when it was under Ford’s management. I happen not to care a great deal for the Mercedes cars designed while Mattin was in Sindelfingen. And it surprises me very little that while at Volvo Mattin oversaw the creation of the Volvo S60, V60, and XC60 concept cars.