Fallen Star – 1997 Mercedes A-Class

With total sales of over a million, the W168 Mercedes A-Class is possibly the best selling commercial flop ever. We chart its fall.

Green wheelie bin. Image: mercedesclass.net

The 2012 announcement of Mercedes’ current-generation A-Class and its re-alignment in ethos and market position was viewed by most observers as an expedient business decision based upon 15 torrid years in the compact car game. While Daimler’s U-turn elicited little by way of overt criticism, it could equally be regarded as a potent symbol that the Stuttgart-Untertürkheim car giant had conclusively lost the argument. Continue reading “Fallen Star – 1997 Mercedes A-Class”

Theme: Concepts – 2012 Lada X-Ray by Steve Mattin

The 43rd Most Influential Briton in the Car Industry 2004 was Steve Mattin.

2012 Lada X-Ray concept
2012 Lada X-Ray concept

Formerly the senior design manager at Mercedes Benz until 2004, he moved to Volvo when it was under Ford´s management. I happen not to care a great deal for the Mercedes cars designed while Mattin was in Sindelfingen. And it surprises me very little that while at Volvo Mattin oversaw the creation of the Volvo S60, V60, and XC60 concept cars.

Continue reading “Theme: Concepts – 2012 Lada X-Ray by Steve Mattin”