Theme : Hybrids – The Studillac

 In search of an all-American Hybrid.

Bill-frick-motors

“Studillac” said Leiter. “Studebaker with a Cadillac engine. Special transmission and brakes and rear axle. Conversion job. A small firm near New York turns them out. Only a few, but they’re a damn sight better sports car than those Corvettes and Thunderbirds. And you couldn’t have anything better than this body. Designed by that Frenchman, Raymond Loewy. Best designer in the world. But it’s a bit too advanced for the American market. Studebaker’s never got enough credit for this body. Too unconventional. Like the car.” Continue reading “Theme : Hybrids – The Studillac”

Theme : Facelifts – Loewy´s 1953 Studebaker

You can’t polish a turd, but can you sully a diamond?

53 Studebaker Starliner Side
1953 Studebaker Commander Starliner

Once, whilst Europe was happy to go on producing the same identical model year after year, until the dies got too worn out to function, the US doggedly changed models every three years, with a facelift every year in between. Thus, any reasonable US car spotter will be able to identify the exact year of a Ford Thunderbird, first by the shape, then by the radiator trim or the rear lamps. Any manufacturer who didn’t come up with something new for each season was not going to be taken seriously.

Studebaker was not in a great position in the late 40s, but it tried making the best of things with good design. First Raymond Loewy’s studio came up with the influential 1947 models, Continue reading “Theme : Facelifts – Loewy´s 1953 Studebaker”