We return to a fine retrospective of an automotive monument.
We have over the years at Driven to Write, presented long-form essays and articles in serialised form, partly in deference to our more time-poor readers, and from our own perspective, to help even out the schedule. However, we concluded that it might be pleasant to have the opportunity to revisit these pieces in the format to which they were intended – in full and unexpurgated form.
A commercial hit for Mercedes-Benz at launch, but Father Time has not been kind to the 1997 CLK.
We didn’t know it at the time, but when Mercedes-Benz ceased production of the C124 coupé line in 1996, its terminus would be more than a stylistic one. If not quite the final example of the legendary ‘Vertical Affinity, Horizontal Homogeneity’ design ethos overseen by Bruno Sacco, the C124 would prove to be the last mid-sized Mercedes coupe built upon its saloon counterpart’s platform for another two generations. Continue reading “Fleeting Star”
A sober brochure for a distinctly sober car – the 1982 Mercedes-Benz 190-series.
Daimler-Benz were not in the business of hyperbole when they presented the W201-series in 1982. Instead, they were offering a purity of an entirely different order. “The new Mercedes models will set the standards for the engineering and the styling of compact cars for years to come”, they said. Prescient words. The 190 was a benchmark car, arguably the apogee of a once-dominant, now deceased engineering-led Swabian modus. Continue reading “Theme: Brochures – Twinkle, Twinkle, Little Star…”
Next year’s E-Class will be a tech-fest. We lift the lid.
Next year’s Mercedes E-Class is primed to evolve ‘in-car connectivity’ and autonomous driving to the next level, says a report in Automotive News Europe this week. Thomas Weber, Daimler’s head of development, told ANE journalists; “Innovations in this area are coming thick and fast,”. Just how thick and how fast Sindelfingen’s 2016 mid-liner will be, DTW can now exclusively reveal. Continue reading “Theme: Evolution – Coming Soon…”
Thunderbolt or damp squib – lifting the lid on Stuttgart-Untertürkheim’s ‘Jag-fighter.
In 2004 Mercedes-Benz launched the CLS-series, breathlessly telling journalists, “The CLS is a thrilling symbiosis between the elegant design of a coupé and the functionality of a four-door luxury saloon – and the result is a unique, pioneering vehicle concept that is tailored to suit the tastes of automotive connoisseurs.” It’s clear Mercedes’ copywriters really reined themselves in here.Continue reading “Coupé de Foudre – Mercedes CLS”
It may have been 2001 or 2002 when I said to myself that in the A-class, Mercedes had finally built a car to be driven and thrown away without a care.
I can even remember where I was when I had that thought, in a Wimpey housing estate carved from a chalk pit near Greys, Essex. Now, 13 years later, my mental note was verified. If you want to get access to Mercedes privilige, €580 is what you need for a 1998 A140 Elegance with 186,000 km registered. For an equivalent VW Golf with 185,000 km you will need €450. That’s exactly the same ball park. Continue reading “Mercedes’ First Wheelie Bin”
Sometimes it pays to be brave, sometimes it doesn’t. Better luck next time, Renault.
By the final decade of the 20th century, motor manufacturers, having established that engineering integrity would only take them so far in the quest for market leadership, began to realise that the answer to their prayers lay within the spreadsheets and focus groups of the product planning departments. In a mature market, largely populated by feckless new money garnered from illusory internet start-ups and awash with cheap credit, the differentiator between the automotive carnivores and their prey would be defined by one word: Segmentation. Entire departments sprang up in such demographically significant hotspots as Miami, London and Southern California, all tasked with seeking that elusive niche that would give the parent company a jump on their rivals.