Theme: Brochures – Twinkle, Twinkle, Little Star…

A sober brochure for a distinctly sober car – the 1982 Mercedes-Benz 190-series.

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Daimler-Benz were not in the business of hyperbole when they presented the W201-series in 1982. Instead, they were offering a purity of an entirely different order.  “The new Mercedes models will set the standards for the engineering and the styling of compact cars for years to come”, they said. Prescient words. The 190 was a benchmark car, arguably the apogee of a once-dominant, now deceased engineering-led Swabian modus. Continue reading “Theme: Brochures – Twinkle, Twinkle, Little Star…”

Losing Face – Mercedes’ Billion €uro Facelift

Mercedes-Benz threw the piggy bank at the W212’s mid-life facelift. No, I can’t see where the money went either.

What a transformation! 2012 Mercedes W212. Image via paultan
What 1bn euros buys you. Image via paultan

The Mercedes E-Class represents the quintessence of Daimler’s saloon car range. It’s been their heartland model; the one from which they made their post-war name, so it’s incumbent upon Mercedes’ engineers and stylists they don’t screw the pooch. Yet screw it they did, 1995’s W210 and 2002’s W211 instrumental in tarnishing the three pointed star’s hard-won reputation for solidity, build integrity and reliability. W212 had it all to do in 2008. Continue reading “Losing Face – Mercedes’ Billion €uro Facelift”

Theme: Evolution – Coming Soon…

Next year’s E-Class will be a tech-fest. We lift the lid.

The S-Class' younger, smarter and slightly cheaper brother. Still want that top of the range Merc? Image via Autocar
The S-Class’ younger, smarter and slightly cheaper brother. Still want that top range Benz? Image via Autocar

Next year’s Mercedes E-Class is primed to evolve ‘in-car connectivity’ and autonomous driving to the next level, says a report in Automotive News Europe this week. Thomas Weber, Daimler’s head of development, told ANE journalists; “Innovations in this area are coming thick and fast,”. Just how thick and how fast Sindelfingen’s 2016 mid-liner will be, DTW can now exclusively reveal. Continue reading “Theme: Evolution – Coming Soon…”

Coupé de Foudre – Mercedes CLS

Thunderbolt or damp squib? We investigate Mercedes’ reinvention of the coupé concept

The 2004 CLS - image via tuning.carwallpapers
The 2004 CLS – image via tuning.carwallpapers

In 2004 Mercedes-Benz launched the CLS series, breathlessly telling journalists; “The CLS is a thrilling symbiosis between the elegant design of a coupé and the functionality of a four-door luxury saloon – and the result is a unique, pioneering vehicle concept that is tailored to suit the tastes of automotive connoisseurs.” Well, quite… Continue reading “Coupé de Foudre – Mercedes CLS”

Mercedes’ first wheelie bin

It may have been 2001 or 2002 when I said to myself that in the A-class, Mercedes had finally built a car to be driven and thrown away without a care. I can even remember where I was when I had that thought, in a Wimpey housing estate carved from a chalk pit near Greys, Essex. Now, 13 years later, my mental note was verified.

1997 Mercedes A-class bootlid badge, or part thereof.
1997 Mercedes A-class bootlid badge, or part thereof.

If you want to get access to Mercedes privilige, €580 is what you need for a 1998 A140 Elegance with 186,000 km registered. For an equivalent VW Golf with 185,000 km you will need €450. That´s exactly the same ball park. Continue reading “Mercedes’ first wheelie bin”

A Niche Too Far?

Sometimes it pays to be brave, sometimes it doesn’t. Better luck next time, Renault.

Initiale-ParísBy the final decade of the 20th century, motor manufacturers, having established that engineering integrity would only take them so far in the quest for market leadership, began to realise that the answer to their prayers lay within the spreadsheets and focus groups of the product planning departments. In a mature market, largely populated by feckless new money garnered from illusory internet start-ups and awash with cheap credit, the differentiator between the automotive carnivores and their prey would be defined by one word: Segmentation. Entire departments sprang up in such demographically significant hotspots as Miami, London and Southern California, all tasked with seeking that elusive niche that would give the parent company a jump on their rivals.

Continue reading “A Niche Too Far?”