Venturing onto Suzuki’s Japanese Domestic Market web portal is not only a journey of discovery in itself, its colourful site is quite the joy to behold. And should you find the succinctly melodious Alto not to your liking, there’s a whole host of radical, sophisticated and downright interesting models to whet those with a JDM appetite.
Our Western values place freedom, and power alongside that ole chestnut, sex appeal – not to forget the wonders of that new-fangled electricity in brand advertising. Add in easy terms at every opportunity. That’s our way – the choice is yours to accept them or not. The Japanese, to eyes unaccustomed to such a varied culture, appear to promote fun, safety and economy, alongside more subtle allusions to attracting the attention of whomever one is attracted to. Having had electrical cars since Adam was a lad, Suzuki wish to Continue reading “空と、風と遊ぼう”
For such a wee car, the Suzuki Alto packs a musical punch.
Belgian, Adolfe Sax patented the saxophone back in 1864. A lifelong inventor, any influence upon the nascent motor industry he may have had is doubtful, shuffling off this mortal coil, penniless in 1894. Fast forward to 1909, when Michio Suzuki founded his Loom Manufacturing Works – another 28 years passing before becoming a motor manufacturer. Again, it’s somewhat unlikely that he himself (then aged 92) had any input in the naming or gestation of what became his eponymous company’s smash hit selling vehicle in 1979. But this little car was destined to Continue reading “Play, The Adolfe Way”
While I poked around Suzuki’s Japanese homepage I found the Hustler interior which is worth another look.
That is the power of orange. However, the iPhone white interior is good too. I notice they offer two orange shades. That’s an interesting and odd thing to do. Why not a cool shade? Or black or boring grey?