Venturing onto Suzuki’s Japanese Domestic Market web portal is not only a journey of discovery in itself, its colourful site is quite the joy to behold. And should you find the succinctly melodious Alto not to your liking, there’s a whole host of radical, sophisticated and downright interesting models to whet those with a JDM appetite.
Our Western values place freedom, and power alongside that ole chestnut, sex appeal – not to forget the wonders of that new-fangled electricity in brand advertising. Add in easy terms at every opportunity. That’s our way – the choice is yours to accept them or not. The Japanese, to eyes unaccustomed to such a varied culture, appear to promote fun, safety and economy, alongside more subtle allusions to attracting the attention of whomever one is attracted to. Having had electrical cars since Adam was a lad, Suzuki wish to Continue reading “空と、風と遊ぼう”
For such a wee car, the Suzuki Alto packs a musical punch.
Belgian, Adolfe Sax patented the saxophone back in 1864. A lifelong inventor, any influence upon the nascent motor industry he may have had is doubtful, shuffling off this mortal coil, penniless in 1894. Fast forward to 1909, when Michio Suzuki founded his Loom Manufacturing Works – another 28 years passing before becoming a motor manufacturer. Again, it’s somewhat unlikely that he himself (then aged 92) had any input in the naming or gestation of what became his eponymous company’s smash hit selling vehicle in 1979. But this little car was destined to Continue reading “Play, The Adolfe Way”
An exploration of the arcane and sometimes treacherous landscape of automotive nomenclature.
A DTW article on the venerable Ford Cortina raised in my mind the question of the enduring appeal of the name chosen for this model. Was it the association with the glamorous Italian ski resort, or simply that the word was phonetic and tripped off the tongue easily, that was behind Ford’s decision to append it to a fine if unglamorous family car? Probably a bit of both: Ford was already using Capri, another Italian tourist destination, for the coupé version of the Consul Classic.
As Suzuki prepares more Kei car retro-conceptual joy for Tokyo, we dip into their toybox. Gosh it’s fluffy in there…
Scribed within the official automotive aficionado manual, [chapter 37, paragraph 8, subclause 14.7] is the injunction that both interest and enthusiasm for that unique Japanese phenomenon, the keijidōsha, or light vehicle is a prerequisite for full and unfettered admission.
Here at DTW, we’re not exactly slavish in our fealty to motor-enthusiast norms, tropes or mores, so it would, you might imagine be in our purview to take a less than conventional position on the subject. Believe me, we tried, but faced with such an unrelenting tsunami of Kwaii, it takes a very firm resolve indeed not to Continue reading “Kei Car Compendium – 2005 Suzuki LC Concept”
“Heaven loves ‘ya, the clouds part for ‘ya, nothing stands in your way, when you’re a boy…”
David Bowie’s 1979 single, Boys Keep Swinging is perhaps best remembered for its somewhat transgressive music video, but lyrically it stands as a sneering subversion of contemporary masculine culture and male entitlement.