John Riccardo, Chrysler chairman Diary entry October 29 1975: Hold press conference regarding corporation’s loss of £116M in the first nine months. Inform UK government Chrysler can be a gift or closed down – their choice. Rescue package of £55M from HMG plus £12M from US parent snatched up. Use wisely!
With perhaps the shortest gestation of any production car, 1977’s Chrysler/Talbot Sunbeam personified the term, ‘rush job’ – and it showed. But one variant burned brightly, courtesy of Lotus.
In 1977, the TV ad-breaks were awash with the mellifluous tones of Petula Clark, exhorting us all to put a Chrysler Sunbeam in our lives. I was around 11 at the time, so there wasn’t much I could do to obey the Surrey songstress’ siren call but since we did have an Avenger parked outside, my level of interest in Linwood’s newest offering was perhaps keener that it might have otherwise have been.
The Sunbeam was the result a neat piece of industrial blackmail on the part of Chrysler UK, the failing former Rootes car business, which under US management had merged with Simca but was struggling with a dated range of cars and a loss making production facility in Scotland making fewer of them than was economical. Faced with the plant’s closure, the UK government agreed to Continue reading “Norfolk Broad”
Chopping the back off a saloon can lead to unfortunate results.
The 1978 A-body cars at GM lost a lot of fat in the downsizing wave of the mid-70s. Half a tonne of car vanished per model. For the Aeroback cars such as this 1979 Century coupe even more metal got sliced off (the same went for the very similar Olds Cutlass Salon).
(This is apparently a review for the East Scotland Motoring Week, published in November, 1977. The original photos were by Douglas Land-Windermere. Due to a devastating fire at the processing lab stock images have been used.)
The Rootes factory in Linwood is thrumming with activity. With the magnificent Imp a recent memory, and the stalwart Avenger in volume production, the factory now has a new task: Sunbeams, the building thereof.
The Sunbeam is a logical progression from the Imp. It’s a bit bigger, a bit more refined and much more spacious. It also offers the advantages of rear wheel drive but with the engine in the front. While other makers are caving in to demands of the bean-counters, Chrysler are staying true to rear-wheel drive with their new entrant to the small car market. Let’s Continue reading “1977 Chrysler Sunbeam Road Test”