Join these dots: It has worked well for Tesla, this big, five-door luxury car idea. Lexus has been able to sell hybrid V-8s since 2008. Land Rover has been competing for the top-drawer luxury market for at least twenty years or more. Five doors and luxury are not strangers to each other. Sales of conventional luxury cars are not what they were, not unless the Panamera nameplate is involved.
What do mock-wood panelled estate cars and electric cars have in common?
Design is often about managing incremental change to existing forms and the use of metaphors from existing products to “explain” new features or new technology. Our mobile phones show the icon of a camera to identify the image -capture function even if nearly nobody uses cameras any more. I’d hazard that 75% of the owners of a mobile telephone have never used a camera. By analogy, the wooden panelled estate car existed long after wood was a necessary material in the construction of such vehicles. Designers felt customers expected their estate car to Continue reading “Designing the Unfamiliar”
Why does the VW ID concept have to look more styled than a VW Golf?
The ID concept is claimed to have a 371 mile range (compared to the 248 miles of a Renault Zoe). At present Chevrolet’s Bolt promises around 230 or so (and Car and Driver have confirmed this). I’m more interested in the visual semantics of electric cars though. Tesla have chosen to make their cars look quite conventional (less so with the X). BMW have opted for po-mo design while the Zoe could conceivably be an ordinary modernist car: not Tesla’s classicism and nor either obviously outré. Continue reading “Question of the Day”
Mimosa yellow must be one of the most distinctive paint names after whatever the heck it is Ferrari calls its red.
Over the last few weeks I went in search of yellow cars and, for the sake of completeness I’ve thrown the Tesla into the pile. None of these manage to be Mimosa yellow. That would have been very pleasing. From a safety point of view, a bright yellow car must be among the most visible against the widest range of backgrounds. Apart from that rather dull reason to prefer it, I find yellow a cheerful colour which to my eye, seems quite gender neutral whereas Continue reading “Theme: Colour – She Wore Lemon”
The past they say is a foreign country. I wouldn’t know about that, but a lot has happened in ten years. Hasn’t it?
It doesn’t seem all that long ago, but through mathematical deduction I can deduce that 2006 is in fact a decade old this year. To further the so much, yet so little has changed analogy, looking at geopolitical events of the year, the big issues at the time remain front page news now. The Middle East, North Korean’s nuclear ambitions, Oil prices, extreme weather; although the International Astronomical Union’s planetary downgrade of Pluto could only realistically be described as a one-off, although the astronomical entity itself was said to be absolutely gutted by the decision.
The received wisdom is that large cars don’t look good in bright colours. I think the truth is that some people like bright colours and some people don’t.
In the same way, coffee is more popular than tea. That doesn’t mean tea is “wrong”. This stridently yellow Tesla T is, in my view, rather wonderful. Let us all now wax lyrical about mustard coloured Mercedes and Mimosa Yellow and Chrome Yellow. Continue reading “Received Wisdom”
As a car stylist, you’re only as good as your last design. Oh dear…
Once upon a time, there was a dashing Dane who, it appeared, could do no wrong when it came to creating sleek, elegant, timeless shapes for sophisticated sports cars. A mere decade later, little of this reputation remains intact – which also taints his past body of work.
It’s now 10 years since the revelations regarding the erstwhile car producer, Volkswagen, came to light. Initially, industry experts predicted that it would be a large storm, but one that would soon subside. In the thinking of a previous decade, VW was seen as ‘too big to fail’ and it was assumed that, suitably chastised, the motor industry would soon revert to its established ways. Continue reading “Theme : Economy – The Open Road”
Various things have recently caused me to think of things electric, though I admit that none of them involves me saving this or other planets. I had a mail the other week announcing a blanket 20mph limit in much of the area where I live, a process that is happening in many boroughs of London. Much of my driving in London is carried out in an old Audi S6, that burns both rubber and fuel with abandon, but gets me there no faster than anyone else. I dislike tube journeys. I can’t ride a pedal bike long distances without hurting my back. If I ride my motorcycle in wet weather I drip over people’s floors. I like silence. I want a new motoring experience. All these and more reasons make me think it would be nice to drive an electric car, or at least a part electric car.