The Problem With Design Academies

Matteo Licata presents an acerbic critique of how automotive design is being taught. 

Not a car…  (c) BMW Group

Looking back at my ten-year stint as a designer and my various collaborations with academies, I’ve come to realize just how much has gone wrong in how the discipline is taught. Have you tried to Google “Behance Car Design Sketch” lately? Please open a new tab and do it. Look carefully at these sketches: do you see realistic, well-detailed wheels, can you see any suspension clearance? Do you see a usable glass area? I bet you don’t. Continue reading “The Problem With Design Academies”

Car Design And Philosophy

Apart from matters of horsepower, handling and ashtrays car design is a lens through which one can view a number of philosophical questions.

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Cadillac Fleetwood Brougham: source

So today I will have a go sketching out what these might be. This list is not exhaustive, and is more a set of sign-posts pointing at some on-going problems which may not be resolvable: form versus function, aesthetics, semiotics, hermeneutics, phenomenology, approaches to engineering design. I wouldn’t Continue reading “Car Design And Philosophy”

Theme: Books – The Art of American Car Design

The Art of American Car Design: The Profession and Personalities by C. Edson Armi.

GM designer Chuck Jordan
GM designer Chuck Jordan

Armi’s book (now out of print) rewards repeated reading. Few books seem to be able to find a language to discuss the process of car design. This one does. In giving a vocabulary to the process it becomes instantly more comprehensible and concrete. The interviews with GM designers such as Bill Mitchell and Bill Porter are encrusted with Continue reading “Theme: Books – The Art of American Car Design”