Paths Of Glory

The most visual social media network, Instagram, provides car designers with the perfect platform to present their work. Or themselves. 

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Nothing Can Keep Gordenstagram Down

In a sense, Harley Earl was too early (no pun intended). If he’d waited three quarters of a century before pursuing his career as chief designer and PR innovator, he wouldn’t have needed lavish GM roadshows and the likes to showcase the fruit of his and his underlings’ labour. He could just Continue reading “Paths Of Glory”

Hot and Cool. (But Mostly Hot…)

With the third generation CLS, Mercedes-Benz dials down the Purity but ups the Sensuality. Oh Gorden!

Blessed be his name. Prof. Dr. h.c. Gorden Wagener, Chief Design Officer, Daimler AG. Image: mercedes-benz

Having trawled through Mercedes-Benz’s predictably hyperbole-laden press release for the new CLS, the temptation to point both barrels feels overwhelming, but the author nevertheless promises to do his best. Instead, I’d like to reflect upon whether nu-CLS embodies a return to form for a model which perhaps did more to Continue reading “Hot and Cool. (But Mostly Hot…)”

High Flying Adored

No longer content with the surly bonds of earth, with this Rocheresque alliance with Emirates, the Blessed One’s ambitions have truly taken wing.

Dr Jens Thiemer, Mercedes-Benz Vice President Marketing: “Travellers in Emirates First Class are now also able to enjoy the sense of luxury of our Mercedes-Benz S‑Class above the clouds”. Image: nyobserver

Everybody (and their dog) wants at the very least to touch the Blessed One’s hem, and after all, who can blame them? Having successfully reinvented Mercedes-Benz as the last word in modern purity and sensual luxury, the frail ties of the auto business were never going to be sufficient to hold his-blessedness to our leaden promontory, when he can Continue reading “High Flying Adored”

Crease Is The Word – Vision A Unmasked

Lines and creases – so last season.

The Blessed One in person. Image:

This week has seen the unveiling of Mercedes’ latest concept, previewing the styling direction to be taken by the next generation of A-Class-series Mercedes models. Concept A was previewed earlier in the year with a conceptual sculpture and a toe-curling lecture by the blessed one on how his signature design theme was evolving. Since then, he’s completed a glossy coffee table book in conjunction with Conde Nast, called “Sensual Purity: Gorden Wagener on Design” and is rumoured to be working with Eyna on a concept album to accompany it. Continue reading “Crease Is The Word – Vision A Unmasked”