Sunk Cat Bias

JLR Reimagines Jaguar as a successful business. Good luck Thierry.

The only image officially shown of the axed ‘new’ XJ. (c) Autocar

“It’s not the despair… I can stand the despair. It’s the hope…” [1]

So it’s finally happened. After months of deliberation, and a good deal of wild-eyed speculation, Thierry Bolloré and his JLR board have announced their Reimagine plan for the JLR business. Described in some areas of the mainstream auto press as a Bombshell, the revelations which pertain to brand-Jaguar are in fact nothing of the sort. This shift has been telegraphed for the best part of two years now.

Reimagine has been devised, Bolloré told journalists, to emphasise “quality over volume”, a tacit recognition that not only were Sir Ralph Speth’s growth projections for the JLR business wrong, but in a new post-Covid, post Brexit environment, completely unattainable.[2] Speth’s aspirations to Continue reading “Sunk Cat Bias”

Am I Gonna Make It, Doc?

Well son, there’s good news and bad news… 

2021 XF. Image: autonxt

It has been a busy week at Gaydon, with Jaguar Land Rover’s PR machine being cranked into renewed operation following a brief hiatus. The news this week is what one might best describe as mixed. But since most news items these days are of the most demoralising variety, let us first Continue reading “Am I Gonna Make It, Doc?”