The Alfa Romeo MiTo dies next year and to be frank, Driven to Write is neither happy nor sad.
So the dominoes continue to fall. A little over a week since FCA announced the UK withdrawal of the Grande Punto (as a prelude to its ultimate demise), there comes the latest slaughter of the innocents.
Speaking to Autocar earlier this week, Alfa Romeo Head of Brand (EMEA), Roberta Zerbi confirmed the MiTo’s imminent appointment with the eternal, telling the Haymarket weekly’s Rachel Burgess; “Mito is a three-door and people are choosing more and more five-door cars,” which is a nice line in marketing spin, albeit one which Continue reading “This Night Has Opened My Eyes”
The Arese merry-go-round has a fresh face in new CEO, Tim Kuniskis. Will he enjoy better fortune than his predecessors, or will it simply be more of the same?
Who’d take on a basket-case like Alfa Romeo? A marque with almost boundless potential for greatness, yet equally one with an unimpeachable aptitude for tragi-comic reversals of fortune. A state of affairs which is rooted in successive management failures – from those amid the semi-state Istituto per la Ricostruzione Industriale who oversaw Alfa’s affairs until 1987 and subsequently, the individuals Fiat Auto appointed to Continue reading “The Circle Game”
Reports have surfaced of Alfa Romeo readying a two-door version of their Giulia saloon later this year. As aficionados of the coupé, we should be delighted, so why is Driven to Write more troubled than pleased?
While not entirely immune from hyperbole’s more strident notes, Autocar can normally be relied upon to swerve outright speculation. However, last week, Richard Bremner – a respected journalist who these days seems reduced to penning listicles for their online edition – reported (citing ‘sources’), that FCA are at work on a Giulia-based coupé, said to employ the Sprint nameplate. “The Giulia coupé could appear towards the end of this year and go on sale in 2019”, his Autocar piece suggested.