Toy Story – Two

Ride on time.

Falgas F1-themed ride. Image: globalamusementsandplay

The horse and horseless carriage are more connected than we give either credit for. In this second episode of the car’s youthful attraction, we have to step back to the US state of Missouri, 1930. One James Otto Hahs decided to create for his children a most wonderful Christmas gift, a mechanical horse ride. Inventive as he was, Hahs obtained some mohair and a cow’s tail from the local abattoir which he then fashioned over a hand-carved wooden buck, all connected to a mechanism within.

The Hahs children loved their horse ride, as did their friends. Realising its sales potential, he then set to work making a more production friendly and therefore commercially viable version with one key aspect in place – paying for the ride. Carving wood and using real hides was expensive and heavy. Hahs found a way of casting aluminium and using lighter materials for dressing. Teaming up with a distributor earned him 5% of the profits but it would take a score more years for the ride’s true impact – that of the shopping centre.

1950s America had plenty to spend, and the strategic placing of colourful rides became an important tool in encouraging folks to Continue reading “Toy Story – Two”

Toy Story – One

“Those are some Hot Wheels!”

Image: Motor Trend

But when it comes to shifting vast quantities of cars, requiring little human intervention, there’s a company at the very top of the tree. Toyota and VW can claim to make ten million vehicles per year, Mattel’s Hot Wheels shift about the same per week. The name is purportedly to have emanated from the lips of Mattel founder and inventor, Elliot Handler upon observing a prototype whizz by. Considering models from rivals, Matchbox, to be unsatisfactory, Handler wanted not just to Continue reading “Toy Story – One”