Or to put it another way, a week with an Aygo. How did we get on?
It began with a bump. Somebody reversed into the Jag, while it was innocently minding its own business. The damage while not great, will likely be expensive, given the manner in which cars such as the XF are constructed these days. Still, with the guilty party’s insurers footing the bill, such matters are perhaps somewhat academic. The upshot being that while the Jaguar is in for a course of rhinoplasty, we’ve been slumming it in a courtesy car.
I must dutifully point out that Toyota’s smallest offering is not exactly a stranger to DTW’s pages, our resident Mr. Herriott having already written at some length upon his experience with a conventional manual version, but the example we are considering today has been fitted with Toyota’s X-Shift automated manual transmission.
Seeing one of these is something of an event so I went to town with the photography. This is very probably the same one I saw last time, in another part of town.
As well as its brief life, the iQ is famous for being a latter day Cadillac Cimarron. Aston Martin smothered iQs in leather and sold them as posh city runabouts. Aston Martin understandably don’t want to disown their heritage, yes. When you read this kind of text you feel they might have overdone it though: “Cygnet was conceived, designed and built as a true Aston Martin. Including the many synonymous design cues featured across our model range including authentic zinc side-strakes, distinctive bonnet meshes, iconic grille and the legendary badge”.
Slowly but surely, Driventowrite is advancing up to the top of the list of Great European cars like a mountaineer inching up the Eiger. Today, the French get their turn as another piton is hammered home.
Today. Today we have the car embodying the essential key elements of French car design and it was a strong seller too rather than being merely some much admired, often repaired, seldom driven garage queen. You won’t be surprised to Continue reading “Great European Cars Number 4”
Toyota Aygo and Citroen C1. Logic suggests these two cars would have identical constructions, but apparently not.
The previous generation small car from Toyota and PSA, though basically the same vehicle, differed quite markedly in its rear treatment, particularly in 5 door form.
The Toyota is more conventional and looks, maybe, the slightly more substantial, grown-up car with a full body panel, seamlessly integrated with the body structure from sill to roof. All the normal joins are present – bumper to wing/wing to door/door to wheelarch/tailgate to rear wing, etc. Continue reading “Theme : Shutlines – One Car / Two Solutions”
Richard’s fine introduction on this topic began with two quotes, both holding a high degree of truth to advertising in general, yet both I’d suggest are not always relevant to that branch of advertising that deals with cars.
Edwin Land, who brought us Polaroid, as well as other products of intelligent research, said “Marketing is what you do when your product is no good” but, although Edwin Land was a remarkable inventor, it was easy for him to say that since, for years, his instant film system was the best in a group of one. Car manufacturers don’t have that luxury – if only Karl Benz had employed patent lawyers as good as Land’s we’d all be peering through that silver star on the bonnet. Also the problem is that, essentially, all cars are good these days – it’s a fair time since VW could point to a Korean upstart and state, quantitatively and overtly, that it didn’t make the grade. So you can’t just sell on actual superiority. Continue reading “Theme : Advertising – Who The Fun Do They Think We Are?”