In 1989, Toyota shot for the moon. Cars will never be made like this again.

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We choose to go to the moon in this decade, and do these other things, not because they are easy, but because they are hard.” These are the much quoted words of President John Fitzgerald Kennedy in 1962, pledging his country’s commitment for the Apollo space mission.

The Apollo programme cost $billions and was only a qualified success, insofar as it did not precipitate a more widespread and far-reaching programme of space exploration. It did however succeed in demonstrating what the American government could do when the finest minds were provided with almost unlimited resources to Continue reading “Moonshot”