(almost) Always a bad idea, when you’re in the automotive business.
Driven by opportunism, expediency or sheer desperation, motor manufacturers have often tried to pass off lightly reworked versions of competitors’ products as their own. It has rarely ended well.
The latest to have tried and failed at this game is Fiat, who announced in late 2019 that production of the Fiat 124 Spider for European markets was ending after just three years. There appears to be some confusion regarding the North American market, where the model is still listed on the Fiat.com website, but it is widely believed to be on its way out. Speaking to Autocar in August 2019, Fiat CEO Olivier François claimed that Fiat had “no legitimacy” in this segment, from which Autocar inferred that the 124 Spider would not Continue reading “Faking It”
Seeing one of these is something of an event so I went to town with the photography. This is very probably the same one I saw last time, in another part of town.
As well as its brief life, the iQ is famous for being a latter day Cadillac Cimarron. Aston Martin smothered iQs in leather and sold them as posh city runabouts. Aston Martin understandably don’t want to disown their heritage, yes. When you read this kind of text you feel they might have overdone it though: “Cygnet was conceived, designed and built as a true Aston Martin. Including the many synonymous design cues featured across our model range including authentic zinc side-strakes, distinctive bonnet meshes, iconic grille and the legendary badge”.