If as it seems, Toyota wears the production crown, at least it’s modest and fits snugly. Naturally, there’s the occasional slip, leaving the odd jaunty angle but on the whole their kingdom is based upon more prosaic, unpretentious values, listening to their customer’s needs.
Much of the decadent West (and Japan) demands vehicles adorned with creature comforts and stratified social markers that depending on nameplate can cause snob levels to rise or fall accordingly. Add in design, a language those interested can weave akin to a boxer’s feet. Today’s subject however contains almost none of these qualities. If the Transit van and its ilk are the trade’s workhorse, then Toyota’s Probox is its beast of burden.
Imaginatively named using the combination of the words, Professional and er, box, this most versatile of vehicles has been a Aichi mainstay for practically twenty years. Simple reliable transport, unadorned by trinkets or jewels – besides it’s not technically a car – one can Continue reading “Mule Variations”
The Sera, one of Toyota’s more eccentric creations, is thirty this year. DTW remembers it and wonders what inspires the conservative Japanese automotive giant to go off-piste like this, as it has done regularly in the past.
For me, Toyota Motor Corporation has always been something of an enigma. Ostensibly, it is a deeply conservative and risk-averse company. For more than eighty years, it has meticulously and systematically developed its mainstream vehicles to align exactly with its customers’ evolving expectations. Whether you drive a Corolla, or are driven in a Century, you can be confident that the replacement model, when it arrives, will always be essentially similar and comfortably familiar, but just a little bit better.
In 1989, Toyota shot for the moon. Cars will never be made like this again.
“We choose to go to the moon in this decade, and do these other things, not because they are easy, but because they are hard.” These are the much quoted words of President John Fitzgerald Kennedy in 1962, pledging his country’s commitment for the Apollo space mission.
The Apollo programme cost $billions and was only a qualified success, insofar as it did not precipitate a more widespread and far-reaching programme of space exploration. It did however succeed in demonstrating what the American government could do when the finest minds were provided with almost unlimited resources to Continue reading “Moonshot”