The Yaris was one of Toyota’s better efforts. It still looks good today.
Toyota signalled a stylistic change of heart at the 1997 Frankfurt motor show when they presented the Funtime concept, a cheerful looking five door hatchback marking a significant departure from the rather anonymous looking Starlet, which by then was being left behind by the increasingly sophisticated and considerably more modernist European opposition.
There’s something rather peculiar about selling the only car of its kind in the whole country and noting it’s a “non-smoker’s car”. Is there really a person who will consider a car like this only if the ashtray has been unused?
There’s only one on sale in Denmark at the moment.
Toyota made their reputation (and the bulk of their profits) on serious (if occasionally dull) cars. The Yaris however was different.
This month’s theme has brought to mind, for the first time, that I don’t really think about the nationality of the cars that I buy – with the possible exception of German ones (I seem to pathologically avoid them for being too obvious a choice). I arrived at this via the realisation that, in the S.V. Robinson car buying nationality stakes, Japan stands second only to France. And I found myself rather discombobulated at this.