AUTOpsy: Dodge Avenger (2007)

The outcome of the best and brightest Daimler-Benz managers showing the Americans how to take the product side of the business was this. Seriously ?

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Was it ignorance? Negligence? Arrogance?

The motive(s) may be up for debate, but there’s no arguing about the utter lack of lustre this 2007 vintage Dodge Avenger embodies. Or that this utterly cynical product was the result of management decisions betraying one or all the traits mentioned above.

Of course, by the time the Avenger was brought to market, most of the people who had made those decisions had Continue reading “AUTOpsy: Dodge Avenger (2007)”