We’ve moaned about the dull uniformity of the world’s car parks. TTAC has some insight on the fact that opting for the boring colours is not helping you resell that car.
This is the link. “Silver and beige, the go-to colours of the 1990’s and 2000’s, have higher depreciation rates, but nothing is worse than gold. With an average depreciation of 33.9 percent, gold vehicles are dead last. Oddly, it’s the third-fastest-selling colour in the study, behind gray and black,” says the article. As it reports American data it does not say so much about black or mid-grey metallic. I imagine that a similar study would show that these colours aren’t helping protect value at this stage. There can’t be a competitive advantage to having a silver-grey or black Audi or Ford at this point. We must at this point be at peak monochrome. Continue reading “Theme : colour – The Lost Competitive Advantage”
I’ve tried in a previous piece to put forward the many logical reasons for secondhand car ownership. I’d like to think I am that logical person but there’s another side to it. There are people in this world who have trouble with relationships. Playing The Field, Commitment-Phobic, Philandering, Flirting, call it what you will. People like that get a bad press. Love Rats, Don Juans, Tramps – there are so many nasty names. But I know exactly how those people feel. Continue reading “Theme : Secondhand – Forecourts & Small-Ads”
The past few years have been difficult for manufacturers trying to sell new cars in Europe. But, even if people can’t afford them, one thing car makers take for granted is that everyone likes a new car. How many new cars have you sat in as the first driver? I’ve sat in a lot, not because I’d bought most of them, but because I once delivered them as a job. But when the car is yours it’s something else, that very special moment you’ve been waiting weeks, months or, sometimes, years for.