‘Simple is efficient’ the adline stated. But Ford’s 1980 Escort really was all about design.
Throughout the 1970s, the Ford Motor Company’s European satellite produced cars that were precisely what large swathes of the market not only wanted, but actively aspired to. This highly lucrative recipe was a combination of tried and trusted conventional engineering, slick marketing, a gimlet-eyed focus on product strategy and well judged, contemporary style.
First introduced in 1968, the big-selling Escort model was successfully rebodied in 1975. However, by the latter part of the decade, it had fallen behind, stylistically, but particularly on the technical side. With most of Ford’s rivals moving inexorably towards the front-wheel drive, hatchback layout, the blue oval needed to Continue reading “A Song For Erika”
Ford’s shapely Cortina replacement proved to be less aerodynamically accomplished than its slippery wrapping suggested.
The Sierra marked a fresh direction for the Blue Oval. The brainchild of Robert Lutz, Ford’s Eurocentric Director of operations, it was designed to take on the upper-middle class European marques in sophistication and appeal. Lutz wanted a more dynamic, technological image, especially in Germany, where the ancient Cortina and Taunus’ models were viewed as throwbacks. Continue reading “Sierra Shock – Ford’s Aero Banana Skin”
What is a concept car? What was its past like and how did its future evolve? Why do we have concept cars at all?
We are late in the automobile era. It is ending as cars become banalities and as the illusion of mass personal transportation dissolves. Consequently, the car’s future might even be over already. In 1971 the future was staggeringly unlike the present. In a properly realised future all signs of the present are gone. Continue reading “Theme: Concepts – Introduction”