With Vauxhall’s future under PSA coming under renewed scrutiny, we look back to Luton’s mid-’70s upmarket ambitions.
As automotive industry analysts ponder the fate of Opel / Vauxhall in the wake of PSA’s takeover, one possible future mapped out involves a shift upmarket. On the face of things, this appears about as likely as PSA getting a sudden rush of blood to the head and starting to take Citroën seriously, but as (im)possible futures go, it may not be entirely unthinkable.
For some reason, I’ve been thinking about the chance of a better future recently. Car advertising always promises that. Cars seldom deliver it.
The better future is what most the people in old car adverts seem to take for granted. A trim young couple grin out at me, assuming things will just carry on getting better and better. For them, maybe they did. Certainly their marriage was statistically going to last a fair bit longer than that Vauxhall Victor F that they seem to be so pleased with, but which is probably rusting already. Today, that Insignia may no longer originate in Luton, but it may well last far longer than the modern couple. If they are a couple. Or maybe they’re just colleagues. Actually they look a damn sight more pleased with themselves than with the Vauxhall. Continue reading “To the Victor …….”