Scanning through the ANE website I noticed what I thought was a case of mistaken identity.
The title of an article was about the incoming Audi A7, but, in my haste, my brain registered that the accompanying photo was of a Vauxhall Insignia Grand Sport. Closer inspection revealed that my mind was playing tricks on me, but looking at photos of each car from the front three quarters made me feel better that it was a (fairly) easy mistake to make.
Some time back I promised that I would return to the topic of the form language exemplified by the 1970 Ford Cortina. Well, here we are.
Prompting this much-delayed exegesis is the coincidence of an academic paper (Carbon, 2010) which I came across (check out Google Scholar) and the fact that someone parked a new Mazda3 outside my front door.
To start with the easy part, we can talk about the concepts of angular and curved. Two prototypical examples might be the VW Beetle (rated as very curved in Carbon’s paper) and angular as embodied by the 1968 Carabo Concept (Carbon showed a 1986 Alfa Romeo 75, please note). So, where does the 1970 Ford Cortina fit in? What is it like? Continue reading “1970 Ford Cortina Revisited: Form”
Ah, this is a tricky one. It´s like trying to understand your family.
I’m not British but the British have loomed large in the culture of the Irish, and “Ireland” is written on the front of my passport. British cars once dominated the Irish car market and now Germans and Japanese predominate. The interplay of convoluted historical strands influenced the character of British cars. In sketching all this can I do so without being too kind or too critical? Continue reading “Theme: Values – Britain”
As an ad-slogan, it never really sounded right to me, carrying within it a sense of deadlines unmet and frantic solutions cobbled together. It also suggested not so much an ad-agency creative team out of ideas, more a client without a clue.
Which cars are for today’s ophthalmologists, vets and professors of Medieval law?
About three decades ago certain makers sold cars for easily identifiable groups in society. Saabs were for well-paid university lecturers. Citroen could appeal to the Francophile and arty middle-class man. Lancia sold to intellectuals and business men who probably saw their work as a vocation. Humber appealed to bank managers of the bigger branches. But today, these brands are gone or unrecognisable Continue reading “Social Signifiers”