Two giants of mid-20th century car design lay out their stall.
Both in oral and written communication the words Design and Styling are sometimes used as if they mean the same thing; this of course is not true. In broad terms styling is all about the visual qualities of a product, while design is more led by the functionality and consumer requirements. In the ideal fictitious case design leads to a product that is experienced as pleasing both in functionality as well as in aesthetics; for many, Dieter Rams for Braun or that of Jonathan Ive’s work for Apple fall within this treasured category. Continue reading “Style Council”
Reanimations are nothing new when it comes to Bugatti.
Just because Ettore Bugatti could be accused of the sin of hubris, doesn’t necessarily mean his ending was neither poignant nor salutary. The demise of the Bugatti car business proved to be a somewhat convoluted one in the final analysis, complicated by the fact that Ettore had essentially been locked out of Molsheim since the bitter disputes of the mid-1930s.