Starship Benz

“A wholly new motoring experience” said Mercedes in 2006, but the R-Class not only fell between two stools, it also fell well short of expectations.

2005 Mercedes Vision R. Image: mercedes-benz-community-weebly
2005 Mercedes Vision R. Image: mercedes-benz-community-weekly

Product planning is an unholy art, akin to sticking a wetted finger in the air to see which way the wind is blowing – scientific it ‘aint. Showing a marked similarity in conceptual terms to Giugiaro’s Maserati Kubang proposal of 2003, Mercedes-Benz showed their Vision GST (Grand Sports Tourer) concept in 2004, (the work of amongst others, Steve Mattin and Gorden Wagener), a window into the Swabians’ plans to Continue reading “Starship Benz”