Crisis of Identity

The concept of fun isn’t one we’d habitually associate with brand-Volkswagen, especially of late. But all that appears set to change. 

Not fun. VW’s Autostadt. Image credit: Irish Times

In matters of crisis management, it is essential to maintain control of the narrative. Lose that, and the organisation becomes untethered, prey to attack from all sides. Inaction, by default, becomes one’s chosen action in both the eyes of critics and the wider public.

When Volkswagen’s systematic and sophisticated emissions gaming came to light in 2015, the carmaker seemed to have frozen in disbelief and denial. Regardless of how matters were being handled internally, the glacial pace of their response was viewed in the Continue reading “Crisis of Identity”

Müllering VAG (Part 2): Too Big To Fail?

The words may be different, but the tune is the same.

Germany Volkswagen
Matthias Müller (CEO) and Bernd Osterloh (VAG shop chairman) having a laugh at anonymous man’s choice of tie, Photo (c) manufacturing.net

Despite a great many statements to the contrary, the message sent out by VAG management is still one steeped in technocratic arrogance. With the press already on the Volkswagen big guns’ heels, Matthias Müller et al will now have to face their second most powerful opponent: the mighty work council. VAG is a special company, not just because it accommodates such a vast number of car brands (12) or because of the number of people it employs (almost 600.000). Continue reading “Müllering VAG (Part 2): Too Big To Fail?”