An Easter treat. Just as we were discussing great European cars, one of them parked in my neighbourhood. It’s an Opel Kadett D: a two-door fastback.
The photo quality leaves lots to be desired. This is where I would need the skills and photographic equipment of Helmut Newton to do justice to the atmospherics. Instead I have a bad camera and limited skills in photo editing. It has been a long time since I saw one of these. As ever, that means a chance to Continue reading “A Photoseries For Sunday: 1979 Opel Kadett”
The fourth generation of the series proved to be the quintessence of Golf. Twenty years later, it still is.
In 1974, a teetering VW took a risky punt into the relative unknown by launching a car, which by no means avant garde, (even by the standards of the day), was nonetheless some way left of centre. While it would be facile to suggest it was anything but a commercial success, it wasn’t perhaps until its second permutation that it began to truly dominate the sector it would ultimately define. Continue reading “Car is a Four Letter Word”
Too much bratwurst has our correspondent wishing for a more varied menu.
I would hope that I am fairly knowledgeable about cars. Not in a useful way, obviously; I know so little about how they actually function that I attribute their abilities to modern day alchemy. But from the mid-1990s onwards when my brain began its fruitless journey towards maturity, a large (-ly useless) part of my memory has been dedicated to passively storing and updating a mental catalogue of new cars available in the UK. Imagine my surprise then when a recent advert on TV sparked precisely zero recognition of the make and model being sold. Continue reading “The Imitation Game”
Richard’s fine introduction on this topic began with two quotes, both holding a high degree of truth to advertising in general, yet both I’d suggest are not always relevant to that branch of advertising that deals with cars.
Edwin Land, who brought us Polaroid, as well as other products of intelligent research, said “Marketing is what you do when your product is no good” but, although Edwin Land was a remarkable inventor, it was easy for him to say that since, for years, his instant film system was the best in a group of one. Car manufacturers don’t have that luxury – if only Karl Benz had employed patent lawyers as good as Land’s we’d all be peering through that silver star on the bonnet. Also the problem is that, essentially, all cars are good these days – it’s a fair time since VW could point to a Korean upstart and state, quantitatively and overtly, that it didn’t make the grade. So you can’t just sell on actual superiority. Continue reading “Theme : Advertising – Who The Fun Do They Think We Are?”