Welcoming a new contributor to DTW; Editor/Director of Transport Museum, Lukas von Rantzau, who opens his account with an acerbic two-part overview of ‘virtual Geneva’.
When the Geneva International Motor Show (GIMS) was cancelled only four days before its scheduled opening, some predicted this to be yet another nail in the coffin of the Motor Show per se. While visitors and exhibitors have been equally disappointed by the most recent iterations of the once glamourous celebrations of the automotive industry, the neutral ground of Geneva remained something of a last stronghold for a dying concept. Founded on Swiss neutrality, blessed with the presence of the largest variety of car manufacturers, it was supposed to be the one go-to-show in Europe this year. Alas, it was not to be at all.
More so than the Force Majeure cited in this year’s cancellation statement however, the limitless broadcasting possibilities of the internet have chipped away at the Motor Show’s raison d’être. Meeting at an agreed date and place, gathering all journalists in the same venue and holding world premieres back to back was a pragmatic way to Continue reading “15 shades of GIMS (Part 1)”
Nothing can be maintained indefinitely – even the most successful careers eventually end in failure. In 2017, when a drop in Volkswagen Golf sales was reported, it was viewed as an aberration, a blip in a broadly upward graph. However, just three years later, the realisation is dawning that the Golf as we know it not only has peaked, but is in serious decline.
At the Frankfurt motor show, those manufacturer-representatives in attendance, have it would appear, spent the obligatory press days smiling through clenched teeth. Boldly proffering their very latest in hybrid combustion and in a few notable cases, pure-EV offerings, the combined European, Far Eastern and in a few cases, North American carmakers are nevertheless casting anxious skywards glances towards a rapidly darkening vista.