More Hot Eire? Irish VW Sales Hold Firm

Ireland’s relationship with Volkswagen is long-standing and robust, but can it weather the emissions storm? Early signs suggest it can. 

CEO for the VW Group Ireland, Simon Elliot poses with an early Dublin-assembled Beetle. Image via independent.ie
CEO for VW Group Ireland, Simon Elliot poses with an early  Dublin-assembled Beetle. Image: independent.ie

The relationship between Ireland and Volkswagen dates back to 1950, when local motor industry pioneer, Stephen O’ Flaherty, inaugurated assembly at the Shelbourne Road facility in Dublin, making it the first plant outside Germany to build the Beetle. The very first car assembled at Ballsbridge, an oval-screen Beetle registered ZL 2286 was subsequently acquired by VW and remains on permanent display today in Wolfsburg. Continue reading “More Hot Eire? Irish VW Sales Hold Firm”