Ten years ago, Volkswagen attempted to challenge the dominance of the Toyota Camry in the United States with a Passat developed specifically for that market. This is the story of the New Midsize Sedan.
For 22 of the past 23 years(1) and over five generations, the Toyota Camry has been the best-selling car in the United States. Over that time, a staggering total of over 9.6 million(2) Camrys were sold, an average of around 417,000 a year. It was a highly consistent seller too: the lowest annual sales total was 308,510 in 2011(3). The Camry successfully weathered the 2008-9 Global Financial Crisis and a simultaneous unintended acceleration controversy that turned out to be caused by ill-fitting floor mats.
Amid the Pandemic’s height, a reminder of a more resilient time.
There is a certain perverse satisfaction in driving what in automotive terms amounts to an old shoe. Banger, beater, clunker or jalopy – whatever term you prefer, once a car reaches a certain level of decrepitude, the keeper soon realises that not only is there no route back, but that they have been released – freed from the grinding tyranny of upkeep. It is now possible to Continue reading “Act of Defiance”
Concluding our micro-theme on Volkswagen, while continuing another one.
There is (or ought to be) a rule which states that the longer a car remains in production, the less effective facelifting exercises become – in purely aesthetic terms at least. You will have noticed that Volkswagen (of Wolfsburg) has been in receipt of no small quantum of derisive commentary upon DTW’s pages of late, most of which was largely justified. By contrast, VW do Brasil has been portrayed as the more astute, more ingenious, and more commercially adept of the pair.
The romance of the open road. Being your own boss. A scaled down Knight of the Road, if you will. However much your magenta tinted spectacles may offer such views, in today’s dog eat dog road conditions, it’s mighty tough out there. Especially if you’re a photocopier engineer with a large region to cover and your given steed is a B8 Passat estate – in grey. Cliched, isn’t it? Though Mark definitely does not sell the machines, his remit is simply to Continue reading “Mark, His Mk8 Motor and a Mackerel”
Subaru Legacy: good, practical, reliable, not very expensive, not as popular as they should be. What gives?
Although made in Japan by a Japanese company, the Subaru Legacy has experienced moments of popularity around the world (I mean the EU and N USA) now and again: episodic, sporadic. It’s not really unwanted and not massively in demand but appeals to a group of customers unevenly distributed. If only Subaru could imagine a way to Continue reading “You Can Only Really Break Your Heart Once”
I look at a personal irritation and wonder if I share it with anyone else.
At school, my Technical Drawing teacher once counselled us against mixing straight lines and curved lines in a design. Even at an impressionable age, I could tell that was a crude and general rule, made to be broken. But his words have come back to me now and then over the past decade or more, when I view the shape of the trailing edge of the rear doors of an increasing number of cars.